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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior
Unformatted Document Text:  Recruiting for Focus Groups in Health Communication Campaigns page 28 Table 3. Recruiting Strategies used for each Wave of the Mass Media Project Wave 1 Summer 2001 Wave 2 Fall 2001 Wave 3 Summer 2002 # of Project Recruiters (not including recruiters hired for Nightclub intercept ) 3 5 2 Incentive for respondents $25 plus Food $25 plus Food $50 plus Food Recruiting Strategies Cold Calls Registrar List Lists from: University Research Commercial Vendor Strategy not used Supplied Leads Yes Details Below Yes Details Below Yes Details Below Intercept Classroom: 8 classes Nightclub: for 2 Homosexual groups Park: for 2 African American groups Classroom: 33 classes Nightclub: for 2 Homosexual groups Classroom: 14 classes Print Advertisements Lexington Herald Lexington Herald Jobs Magazine Kernel (University paper) Lexington Herald Ace Weekly Flyers/Posters On Campus 52 sites off campus Handed out at theater On Campus 14 sites off campus 6 sites off campus Other Respondent Referrals Respondent Referrals 30 respondents from previous wave * Respondent Referrals 33 respondents from previous waves* Small Cards in Bars Names from recruiting that was being done for other projects within same Research Group No Some No * This refers to people who had been screened as eligible in the previous wave(s) but who had not been scheduled for a group in that Wave.

Authors: Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick.
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Recruiting for Focus Groups in Health Communication Campaigns
page 28
Table 3. Recruiting Strategies used for each Wave of the Mass Media Project
Wave 1
Summer 2001
Wave 2
Fall 2001
Wave 3
Summer 2002
# of Project Recruiters
(not including recruiters hired
for Nightclub intercept )
3
5
2
Incentive for
respondents
$25 plus
Food
$25 plus
Food
$50 plus
Food
Recruiting Strategies
Cold Calls
Registrar List
Lists from:
University Research
Commercial Vendor
Strategy not used
Supplied Leads
Yes
Details Below
Yes
Details Below
Yes
Details Below
Intercept
Classroom: 8 classes
Nightclub: for 2
Homosexual groups
Park: for 2 African
American groups
Classroom: 33 classes
Nightclub: for 2
Homosexual groups
Classroom: 14 classes
Print Advertisements
Lexington Herald
Lexington Herald
Jobs Magazine
Kernel (University paper)
Lexington Herald
Ace Weekly
Flyers/Posters
On Campus
52 sites off campus
Handed out at theater
On Campus
14 sites off campus
6 sites off campus
Other
Respondent Referrals
Respondent Referrals
30 respondents from
previous wave *
Respondent Referrals
33 respondents from previous
waves*
Small Cards in Bars
Names from recruiting
that was being done for
other projects within
same Research Group
No
Some
No
*
This refers to people who had been screened as eligible in the previous wave(s) but who had not been scheduled
for a group in that Wave.


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