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Voter Cynicism, Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election

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Abstract:

Many research findings in the United States have confirmed that the negative coverage of politics has led to high levels of citizen cynicism and negativity (Bennett, 1999; Lee, 2001). However, other research has argued that the news media does not make citizens more cynical or alienated. This study will try to explore the relationships between Taiwan voters・ media behavior, political cynicism, perceptions of media negativism, and actual voting behavior.

The result has found that age is the only demographic variable predicting voters・ perception of negative television election coverage. Voter education and income were significant predictors in explaining their cynicism. Moreover, voters・ cable television use was significantly related to their cynicism. Voters in Taiwan might be cynical, but the data has demonstrated that they won・t be disappointed by the electoral process and shown quite satisfied with the outcome.

Most Common Document Word Stems:

polit (133), media (99), voter (85), campaign (56), elect (54), efficaci (51), cynic (48), news (45), taiwan (42), vote (42), use (37), televis (36), parti (35), variabl (35), process (34), attent (34), negativ (34), elector (33), show (32), toward (31), govern (31),

Author's Keywords:

cynicism, media negativism, voting
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p111828_index.html
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MLA Citation:

Peng, Wein (Bonnie). "Voter Cynicism, Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111828_index.html>

APA Citation:

Peng, W. , 2003-05-27 "Voter Cynicism, Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111828_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Many research findings in the United States have confirmed that the negative coverage of politics has led to high levels of citizen cynicism and negativity (Bennett, 1999; Lee, 2001). However, other research has argued that the news media does not make citizens more cynical or alienated. This study will try to explore the relationships between Taiwan voters・ media behavior, political cynicism, perceptions of media negativism, and actual voting behavior.

The result has found that age is the only demographic variable predicting voters・ perception of negative television election coverage. Voter education and income were significant predictors in explaining their cynicism. Moreover, voters・ cable television use was significantly related to their cynicism. Voters in Taiwan might be cynical, but the data has demonstrated that they won・t be disappointed by the electoral process and shown quite satisfied with the outcome.

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Document Type: .PDF
Page count: 25
Word count: 6654
Text sample:
Voter Cynicism Perception of Media Negativism and Voting Behavior in Taiwans 2001 Election Over the last ten years scholarly research and popular commentary criticizing the performance of the news media during political campaigns have both proliferated. Several research studies have focused on whether the negativism of the campaign process drove away voters and was the cause of the low voter turnout in the United States. One claim made by Almond and Verba (1963) stated The development of a stable
TV -.122 -.065 Newspaper .148 .144 TV call-in .066 .073 R .009 .011 .056 .011 .100 .083 .204 .174 Adjusted R .001 .003 .034 .003 .052 .033 .119 .084 R .009 .011 .045 .011 .054 .031 .022 .024 Significance .348 .224 .001 .224 .010 .130 .270 .266 *p< .05 **p<.01 ***p<.001 25


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Media Effects on Vote for Governing Parties: The Role of Media Bias and Fluidity of the Political Context Among European Countries


 
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