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Voter Cynicism, Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election
Unformatted Document Text:  13 registered voters actually went to the polls. Age, however, was positively related to actual voting. Moreover, demographic variables taken as a whole significantly predicted whether eligible voters actually voted in the election day (R = 4.2%, p<. 001). Political variables were entered in the second block, with the results showing that voters’ electoral interest was significantly related to actual voting. The incremental R containing the political variables was significant.(p<. 01). Media attention and the perceptions of media negativism did not show significant relation with actual voting. Satisfaction toward Electoral Process Gender significantly related to one’s satisfaction of the electoral process (Table 6). The political variables were entered in the second block. Those of the respondents who showed a high degree of political external efficacy and electoral interest were more satisfied with the electoral process. The incremental R for the block containing the political variables was significant( p<. 001). The third block consisted of four media attention measures. Only attention to newspaper election news was a significant predictor of satisfaction toward electoral process. The block containing the media attention variables accounted for an additional 5% of the variance. The perceptions of media negativism did not show significant predictive power in terms of voter satisfaction toward the electoral process. Satisfaction toward Electoral Outcome No demographic variables significantly related to voters’ satisfaction toward the electoral outcome (Table 6). Voters’ external efficacy and party affiliation showed significant predictive power in explaining their satisfaction toward the electoral outcome. The political variables accounted for 5% of the variance, which was significant (p < .001). Watching television talk show was significantly related to voters’ satisfaction toward the electoral outcome. The less the voters paid attention to television talk shows, the more satisfied they were in terms of the results of the election. The perceptions of media negativism were not related to voters’ satisfaction toward the electoral outcome.

Authors: Peng, Wein (Bonnie).
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13
registered voters actually went to the polls.
Age, however, was positively related to actual voting. Moreover, demographic
variables taken as a whole significantly predicted whether eligible voters actually
voted in the election day (R = 4.2%, p<. 001). Political variables were entered in the
second block, with the results showing that voters’ electoral interest was significantly
related to actual voting. The incremental R containing the political variables was
significant.(p<. 01). Media attention and the perceptions of media negativism did not
show significant relation with actual voting.
Satisfaction toward Electoral Process
Gender significantly related to one’s satisfaction of the electoral process (Table 6).
The political variables were entered in the second block. Those of the respondents
who showed a high degree of political external efficacy and electoral interest were
more satisfied with the electoral process. The incremental R for the block
containing the political variables was significant( p<. 001).
The third block consisted of four media attention measures. Only attention to
newspaper election news was a significant predictor of satisfaction toward electoral
process. The block containing the media attention variables accounted for an
additional 5% of the variance. The perceptions of media negativism did not show
significant predictive power in terms of voter satisfaction toward the electoral process.
Satisfaction toward Electoral Outcome
No demographic variables significantly related to voters’ satisfaction toward the
electoral outcome (Table 6). Voters’ external efficacy and party affiliation showed
significant predictive power in explaining their satisfaction toward the electoral
outcome. The political variables accounted for 5% of the variance, which was
significant (p < .001).
Watching television talk show was significantly related to voters’ satisfaction toward
the electoral outcome. The less the voters paid attention to television talk shows, the
more satisfied they were in terms of the results of the election. The perceptions of
media negativism were not related to voters’ satisfaction toward the electoral
outcome.


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