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Voter Cynicism, Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election
Unformatted Document Text:  25 Table 6 Hierarchical Regression Analysis of Predicting Campaign Process and Outcome Process Outcome Process Outcome Process Outcome Process Outcome Regression 1 Regression 2 Regression 3 Regression 4 Demographics Gender .092* .058 .080 .054 .082 .040 .121 .090 Age -.035 -.059 -.056 -.111* -.012 -.119 .005 -.064 Education -.009 -.045 -.003 -.028 .017 -.026 .127 .056 Income -.043 -.072 -.031 -.085 -.048 -.065 -.021 -.025 Political orientation Internal self-efficacy -.068 -.054 -.071 -.053 .124 .170* External self-efficacy .135** .149** .118 .149* .044 .106 Political interest .106* .068 .100 .012 .187 .060 Party ID .055 .118* .049 .101 .134 .132 Media Attention Attention to Terrestrial TV news .061 -.056 .057 -.135 Attention to Terrestrial TV news .184* .128 .155 .195* Cable news attention -.153 .051 -.192 -.013 Call-in attention -.141 -.165* -.087 -.127 Media negativism TV -.122 -.065 Newspaper .148 .144 TV call-in .066 .073 R .009 .011 .056 .011 .100 .083 .204 .174 Adjusted R .001 .003 .034 .003 .052 .033 .119 .084 R .009 .011 .045 .011 .054 .031 .022 .024 Significance .348 .224 .001 .224 .010 .130 .270 .266 *p< .05 **p<.01 ***p<.001

Authors: Peng, Wein (Bonnie).
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25
Table 6 Hierarchical Regression Analysis of Predicting Campaign
Process and Outcome
Process Outcome Process Outcome Process Outcome Process Outcome
Regression 1
Regression 2
Regression 3
Regression 4
Demographics
Gender .092*
.058
.080
.054
.082
.040
.121
.090
Age -.035
-.059
-.056
-.111*
-.012
-.119
.005
-.064
Education -.009 -.045
-.003
-.028
.017
-.026
.127
.056
Income -.043
-.072
-.031
-.085
-.048
-.065
-.021
-.025
Political orientation
Internal
self-efficacy
-.068
-.054
-.071
-.053
.124
.170*
External
self-efficacy
.135**
.149**
.118
.149*
.044
.106
Political interest
.106*
.068
.100
.012
.187
.060
Party ID
.055
.118*
.049
.101
.134
.132
Media Attention
Attention to
Terrestrial TV news
.061
-.056
.057
-.135
Attention to
Terrestrial TV news
.184*
.128
.155
.195*
Cable news
attention
-.153
.051
-.192
-.013
Call-in attention
-.141
-.165*
-.087
-.127
Media negativism
TV
-.122
-.065
Newspaper
.148 .144
TV call-in
.066
.073
R
.009
.011
.056
.011
.100
.083
.204
.174
Adjusted R
.001
.003
.034
.003
.052
.033
.119
.084
R
.009
.011
.045
.011
.054
.031
.022
.024
Significance
.348
.224
.001
.224
.010
.130
.270
.266
*p< .05
**p<.01
***p<.001


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