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Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions

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Abstract:

Although the media are perceived to be influential in putting issues on the agenda of other voters, there is less evidence that media agendas influence individual behavior. In this two-wave study conducted before and after the 2001 Australian Federal Election we investigated how the media agenda reinforced and/or undermined partisan voting intentions. Voters from the two political sides and neutral voters uniformly perceived the issues of immigration and defense as focal to others and to the election outcome, although only conservative partisans embraced both issues as important personally. Moreover, regardless of partisanship, personal importance of these issues pre-election was linked with self-reported political behavior post-election in ways that indicated that agenda issues had undermined the partisan intentions of left-wing voters and reinforced the partisan intentions of conservative voters. Results are interpreted as strong evidence for the interplay between political partisanship and the agenda context in election campaigns.

Most Common Document Word Stems:

issu (182), elect (127), agenda (121), polit (121), partisan (119), 2 (92), import (90), person (83), vote (78), labor (65), partisanship (61), public (59), liber (57), p (57), media (53), voter (50), two (49), f (47), defens (46), effect (45), 1 (44),

Author's Keywords:

agenda-setting, political partisanship, election campaigns
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Name: International Communication Association
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MLA Citation:

Duck, Julie., Morton, Thomas. and Fortey, Kate. "Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111835_index.html>

APA Citation:

Duck, J. , Morton, T. and Fortey, K. , 2003-05-27 "Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111835_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Although the media are perceived to be influential in putting issues on the agenda of other voters, there is less evidence that media agendas influence individual behavior. In this two-wave study conducted before and after the 2001 Australian Federal Election we investigated how the media agenda reinforced and/or undermined partisan voting intentions. Voters from the two political sides and neutral voters uniformly perceived the issues of immigration and defense as focal to others and to the election outcome, although only conservative partisans embraced both issues as important personally. Moreover, regardless of partisanship, personal importance of these issues pre-election was linked with self-reported political behavior post-election in ways that indicated that agenda issues had undermined the partisan intentions of left-wing voters and reinforced the partisan intentions of conservative voters. Results are interpreted as strong evidence for the interplay between political partisanship and the agenda context in election campaigns.

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Document Type: .PDF
Page count: 34
Word count: 9811
Text sample:
Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions Abstract Although the media are perceived to be influential in putting issues on the agenda of other voters there is less evidence that media agendas influence individual behavior. In this two-wave study conducted before and after the 2001 Australian Federal Election we investigated how the media agenda reinforced and/or undermined partisan voting intentions. Voters from the two political sides and neutral voters uniformly perceived
of the issue of defense 34 7 6 5 Liberal Neutral Labor 4 3 2 Low High Personal Issue Importance Figure 6. Confidence in the newly-elected Prime Minister (post-election) as a function of political partisanship and personal importance (pre-election) of the issue of defense


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