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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions

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Abstract:

This study examined possible agenda setting and reverse agenda setting effects on online users with the issues of the 2002 World Cup soccer games. There have been only few attempts to apply agenda setting theory to online discussions and sports coverage. For this purpose, this study content analyzed articles of the New York Times and the Washington Post and online discussions of the Google newsgroup about the World Cup.
Correlation tests were used to compare media coverage and online discussions in two ways: media to online users and online users to media. Researchers examined if there was a significant correlation between teams heavily covered by media and teams extensively discussed by online users.
The finding revealed that there were agenda setting effects on online users in general, but reverse agenda setting was not found. The result also suggests that agenda setting effects were associated with the significance of matches.

Most Common Document Word Stems:

onlin (139), agenda (128), set (118), day (115), media (114), team (84), coverag (80), discuss (74), effect (72), user (72), public (49), studi (47), world (42), cup (39), match (37), 6 (37), revers (37), issu (34), 4 (34), time (33), communic (32),

Author's Keywords:

Online Agenda Setting
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Lee, Jong Hyuk. and Choi, Yun Jung. "Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111838_index.html>

APA Citation:

Lee, J. and Choi, Y. , 2003-05-27 "Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111838_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined possible agenda setting and reverse agenda setting effects on online users with the issues of the 2002 World Cup soccer games. There have been only few attempts to apply agenda setting theory to online discussions and sports coverage. For this purpose, this study content analyzed articles of the New York Times and the Washington Post and online discussions of the Google newsgroup about the World Cup.
Correlation tests were used to compare media coverage and online discussions in two ways: media to online users and online users to media. Researchers examined if there was a significant correlation between teams heavily covered by media and teams extensively discussed by online users.
The finding revealed that there were agenda setting effects on online users in general, but reverse agenda setting was not found. The result also suggests that agenda setting effects were associated with the significance of matches.

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Document Type: .PDF
Page count: 30
Word count: 6694
Text sample:
Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions by Jong Hyuk Lee* (Master’s student) Yun Jung Choi (Master’s student) Cheolhan Lee (Doctoral Student) University of Missouri at Columbia School of Journalism 2607 Eastwood Dr. # 63 Columbia MO 65202 (573) 474-1495 jldy@mizzou.edu yc3z8@mizzou.edu clmp8@mizzou.edu A paper submitted to the Communication and Technology Division ICA 2003 Annual Conference San Diego California May 23-27 2003 G Agenda Setting Effects on Online Users: The
Yes Day 13 Day 10 Reverse Day 14 agenda Day 1 setting Day 2 Day 4 effect? Day 5 No Day 6 Day 8 Day 9 Day 11 Day 12 Y`
agenda settingb and reverse agenda settinga with 1 day time lag Online discussion a media b Online discussion (the day before coverage (the day of media media coverage) coverage) ZW


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