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Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions
Unformatted Document Text:  Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions Abstract Although the media are perceived to be influential in putting issues on the agenda of other voters, there is less evidence that media agendas influence individual behavior. In this two-wave study conducted before and after the 2001 Australian Federal Election we investigated how the media agenda reinforced and/or undermined partisan voting intentions. Voters from the two political sides and neutral voters uniformly perceived the issues of immigration and defense as focal to others and to the election outcome, although only conservative partisans embraced both issues as important personally. Moreover, regardless of partisanship, personal importance of these issues pre-election was linked with self-reported political behavior post-election in ways that indicated that agenda issues had undermined the partisan intentions of left-wing voters and reinforced the partisan intentions of conservative voters. Results are interpreted as strong evidence for the interplay between political partisanship and the agenda context in election campaigns.

Authors: Duck, Julie., Morton, Thomas. and Fortey, Kate.
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Agenda setting and political partisanship in an election campaign:
Reinforcing and undermining partisan voting intentions
Abstract
Although the media are perceived to be influential in putting issues on the agenda of
other voters, there is less evidence that media agendas influence individual behavior. In this
two-wave study conducted before and after the 2001 Australian Federal Election we investigated
how the media agenda reinforced and/or undermined partisan voting intentions. Voters from the
two political sides and neutral voters uniformly perceived the issues of immigration and defense
as focal to others and to the election outcome, although only conservative partisans embraced
both issues as important personally. Moreover, regardless of partisanship, personal importance
of these issues pre-election was linked with self-reported political behavior post-election in ways
that indicated that agenda issues had undermined the partisan intentions of left-wing voters and
reinforced the partisan intentions of conservative voters. Results are interpreted as strong
evidence for the interplay between political partisanship and the agenda context in election
campaigns.


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