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Agenda setting and political partisanship in an election campaign: Reinforcing and undermining partisan voting intentions
Unformatted Document Text:  12 28.71, p = .000, η 2 = .14, and partisanship, F(2,179) = 3.57, p = .030, η 2 = .04, that were fully qualified by a significant two-way interaction between the factors, F(2,179) = 8.40, p = .000, η 2 = .09. As can be seen in Table 1, respondents, irrespective of partisanship, perceived both issues as highly important to the public agenda pre-election (Ms 5.73 on a 7-point scale). Liberal partisans also perceived both issues as highly important personally. However, Labor partisans downplayed the personal importance of defense and neutral voters downplayed the personal importance of both issues. Very similar results were found on a corresponding analysis of issue importance measured post-election. The analysis on the issue of immigration indicated a significant main effect for target, F(1,180) = 12.51, p = .001, η 2 = .07. Overall, respondents perceived that the issue of immigration had been highly important to the public (M = 6.05 on a 7-point scale) and more important to the public than to them personally (M = 5.86) when thinking about how to vote. Results on the issue of defense indicated a significant main effect of target, F(1,179) = 28.61, p = .000, η 2 = .14, that was fully qualified by a significant two-way interaction between the factors, F(2,179) = 4.35, p = .014, η 2 = .05. Irrespective of partisanship, respondents perceived that the issue of defense had been highly important to most Australians when they were thinking about how to vote (M = 5.83 on a 7-point scale). However, neutral voters and Labor partisans downplayed the personal importance of this issue to their voting decision. ____________________ Table 1 here ____________________ Perceptions of Public Opinion and Predictions about the Election Outcome Next, we examined perceptions of public opinion on these key issues by comparing respondents’ views of public support for the Government and the Opposition response to the issues of immigration and defense. Results on the issue of immigration revealed significant main effects of target, F(1,179) = 108.18, p = .000, η 2 = .38, and partisanship, F(2,179) = 6.74, p = .002, η 2 = .07, as well as a significant two-way interaction between the factors, F(2,179) = 6.69, p = .002, η 2 = .07. A similar pattern of results emerged on the issue of defense: There was a significant main effect of target, F(1,179) = 52.32, p = .000, η 2 = .23, that was qualified by a two-way interaction between target and partisanship, F(2,112) = 5.38, p = .005, η 2 = .06.

Authors: Duck, Julie., Morton, Thomas. and Fortey, Kate.
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12
28.71, p = .000,
η
2
= .14, and partisanship, F(2,179) = 3.57, p = .030,
η
2
= .04, that were fully
qualified by a significant two-way interaction between the factors, F(2,179) = 8.40, p = .000,
η
2
= .09. As can be seen in Table 1, respondents, irrespective of partisanship, perceived both issues
as highly important to the public agenda pre-election (Ms
5.73 on a 7-point scale). Liberal
partisans also perceived both issues as highly important personally. However, Labor partisans
downplayed the personal importance of defense and neutral voters downplayed the personal
importance of both issues.
Very similar results were found on a corresponding analysis of issue importance
measured post-election. The analysis on the issue of immigration indicated a significant main
effect for target, F(1,180) = 12.51, p = .001,
η
2
= .07. Overall, respondents perceived that the
issue of immigration had been highly important to the public (M = 6.05 on a 7-point scale) and
more important to the public than to them personally (M = 5.86) when thinking about how to
vote. Results on the issue of defense indicated a significant main effect of target, F(1,179) =
28.61, p = .000,
η
2
= .14, that was fully qualified by a significant two-way interaction between
the factors, F(2,179) = 4.35, p = .014,
η
2
= .05. Irrespective of partisanship, respondents
perceived that the issue of defense had been highly important to most Australians when they
were thinking about how to vote (M = 5.83 on a 7-point scale). However, neutral voters and
Labor partisans downplayed the personal importance of this issue to their voting decision.
____________________
Table 1 here
____________________
Perceptions of Public Opinion and Predictions about the Election Outcome
Next, we examined perceptions of public opinion on these key issues by comparing
respondents’ views of public support for the Government and the Opposition response to the
issues of immigration and defense. Results on the issue of immigration revealed significant main
effects of target, F(1,179) = 108.18, p = .000,
η
2
= .38, and partisanship, F(2,179) = 6.74, p =
.002,
η
2
= .07, as well as a significant two-way interaction between the factors, F(2,179) = 6.69,
p = .002,
η
2
= .07. A similar pattern of results emerged on the issue of defense: There was a
significant main effect of target, F(1,179) = 52.32, p = .000,
η
2
= .23, that was qualified by a
two-way interaction between target and partisanship, F(2,112) = 5.38, p = .005,
η
2
= .06.


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