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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  XY As <Figure 1> demonstrates, RQ1 is associated with “a” process and RQ2 is associated with “b” process. [Insert Figure 1 here] Method As with most agenda setting research, this study examined media coverage and public concern. Here, media coverage and online discussions about 31 national teams that participated in World Cup were content analyzed. The USA team was excluded from the sample because the U.S. media and online users weighed their own team’s performance more heavily than other teams. A content analysis was conducted on media coverage and Google newsgroup messages. Content analysis has been regarded as an appropriate research method to correctly evaluate existing messages and make inferences to a conclusion. Many scholars defined the content analysis as “the objective, systematic and quantitative description of the manifest content of communication (Berelson, 1952),” “a systematic technique for analyzing message content and message handling (Budd, Thorp, and Donohew, 1967),” and “a research technique for making replicable and valid inferences from data to their context (Krippendorff, 1980).” With content analyzed data of media coverage and online discussions, researchers examined their relationship using correlation tests. Media coverage Sampling

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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background image
XY
As <Figure 1> demonstrates, RQ1 is associated with “a” process and RQ2 is associated
with “b” process.
[Insert Figure 1 here]
Method
As with most agenda setting research, this study examined media coverage and
public concern. Here, media coverage and online discussions about 31 national teams
that participated in World Cup were content analyzed. The USA team was excluded
from the sample because the U.S. media and online users weighed their own team’s
performance more heavily than other teams.
A content analysis was conducted on media coverage and Google newsgroup
messages. Content analysis has been regarded as an appropriate research method to
correctly evaluate existing messages and make inferences to a conclusion. Many
scholars defined the content analysis as “the objective, systematic and quantitative
description of the manifest content of communication (Berelson, 1952),” “a systematic
technique for analyzing message content and message handling (Budd, Thorp, and
Donohew, 1967),” and “a research technique for making replicable and valid inferences
from data to their context (Krippendorff, 1980).” With content analyzed data of media
coverage and online discussions, researchers examined their relationship using
correlation tests.
Media coverage
Sampling


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