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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  X[ other sports news, news briefs, and broadcasting schedules were not counted in. As a result, a total of 64 articles of the New York Times and 75 articles of the Washington Post were finally selected <Table 1>. [Insert Table 1 here] Coding This study analyzes, first, which teams were covered by the media and, second, how much media attention was given to each team on a daily basis. However, coding an article as the unit of analysis produced a problem because most articles usually included more than one team disproportionately. The efficient method for this analysis would be counting team names with a paragraph unit. In every article, researchers counted the frequency of team names, however, team names found two or more times in a paragraph were coded as once. In this way, the lists of 6 or 8 teams were made everyday with the frequency of their names. Table 2 shows the frequency of team names mentioned in both the New York Times and the Washington Post. [Insert Table 2 here] Online discussions Sampling Online discussions were gathered from Google newsgroups with a time period ranging from June 1 st to June 15 th . Among many electronic bulletin boards such as AOL, CompuServe and Prodigy, Google newsgroups were selected for two reasons: First,

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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X[
other sports news, news briefs, and broadcasting schedules were not counted in. As a
result, a total of 64 articles of the New York Times and 75 articles of the Washington Post
were finally selected <Table 1>.
[Insert Table 1 here]
Coding
This study analyzes, first, which teams were covered by the media and, second, how
much media attention was given to each team on a daily basis. However, coding an
article as the unit of analysis produced a problem because most articles usually included
more than one team disproportionately. The efficient method for this analysis would be
counting team names with a paragraph unit. In every article, researchers counted the
frequency of team names, however, team names found two or more times in a paragraph
were coded as once. In this way, the lists of 6 or 8 teams were made everyday with the
frequency of their names. Table 2 shows the frequency of team names mentioned in
both the New York Times and the Washington Post.
[Insert Table 2 here]
Online discussions
Sampling
Online discussions were gathered from Google newsgroups with a time period
ranging from June 1
st
to June 15
th
. Among many electronic bulletin boards such as AOL,
CompuServe and Prodigy, Google newsgroups were selected for two reasons: First,


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