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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  X] [Insert Table 3 here] [Insert Table 4 here] Reliability Two researchers coded news articles and online discussions. The coding consists of two processes: identifying which teams were mentioned (team names) and how many times the team names were mentioned (frequency of team names). Therefore, inter- coder reliability was checked according these two categories. The 15% of news articles and online discussions were randomly selected – 21 articles and 61 discussions. According to the Holsti’s formula, the reliability was 95.1% for team names and 85.7% for the frequency of team names in news articles. In case of online discussions, reliability turned out to be 95.1% for team names and 83.6% for the frequency of team names. Results As a result of coding, researchers came up with three sets of data on 6 or 8 teams that had matches on a daily basis: media coverage <Table 2>, online discussions for agenda setting <Table 3>, and online discussions for reverse agenda setting <Table 4>. All data were organized on daily basis. Correlations were used to compare these data. The frequency of team names mentioned in media coverage and online discussions of the same day was compared to examine agenda setting effect. For instance, only 6 teams had matches on June 1 st : Ireland, Uruguay, Germany, Cameroon, Denmark, and Saudi Arabia. The media

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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background image
X]
[Insert Table 3 here]
[Insert Table 4 here]
Reliability
Two researchers coded news articles and online discussions. The coding consists
of two processes: identifying which teams were mentioned (team names) and how many
times the team names were mentioned (frequency of team names). Therefore, inter-
coder reliability was checked according these two categories. The 15% of news articles
and online discussions were randomly selected – 21 articles and 61 discussions.
According to the Holsti’s formula, the reliability was 95.1% for team names and 85.7%
for the frequency of team names in news articles. In case of online discussions,
reliability turned out to be 95.1% for team names and 83.6% for the frequency of team
names.
Results
As a result of coding, researchers came up with three sets of data on 6 or 8 teams
that had matches on a daily basis: media coverage <Table 2>, online discussions for
agenda setting <Table 3>, and online discussions for reverse agenda setting <Table 4>.
All data were organized on daily basis.
Correlations were used to compare these data. The frequency of team names
mentioned in media coverage and online discussions of the same day was compared to
examine agenda setting effect. For instance, only 6 teams had matches on June 1
st
:
Ireland, Uruguay, Germany, Cameroon, Denmark, and Saudi Arabia. The media


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