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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  Y Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions Abstract This study examined possible agenda setting and reverse agenda setting effects on online users with the issues of the 2002 World Cup soccer games. There have been only few attempts to apply agenda setting theory to online discussions and sports coverage. For this purpose, this study content analyzed articles of the New York Times and the Washington Post and online discussions of the Google newsgroup about the World Cup. Correlation tests were used to compare media coverage and online discussions in two ways: media to online users and online users to media. Researchers examined if there was a significant correlation between teams heavily covered by media and teams extensively discussed by online users. The finding revealed that there were agenda setting effects on online users in general, but reverse agenda setting was not found. The result also suggests that agenda setting effects were associated with the significance of matches.

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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Y
Agenda Setting Effects on Online Users:
The analysis of the World Cup coverage and online discussions
Abstract
This study examined possible agenda setting and reverse agenda setting effects on
online users with the issues of the 2002 World Cup soccer games. There have been only
few attempts to apply agenda setting theory to online discussions and sports coverage.
For this purpose, this study content analyzed articles of the New York Times and the
Washington Post and online discussions of the Google newsgroup about the World Cup.
Correlation tests were used to compare media coverage and online discussions in
two ways: media to online users and online users to media. Researchers examined if
there was a significant correlation between teams heavily covered by media and teams
extensively discussed by online users.
The finding revealed that there were agenda setting effects on online users in
general, but reverse agenda setting was not found. The result also suggests that agenda
setting effects were associated with the significance of matches.


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