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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  YX optimal time lag of online agenda setting. Second, most agenda setting studies trace dynamic patterns of every issue on both the media and public opinion over a long time period instead of a simple comparison between two time points with a set of issues. This study could not trace dynamic patterns of every team because the teams did not continuously appear on media coverage for 14 days. Further studies need to examine agenda setting effects and reverse agenda setting effects with a time-related analysis.

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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YX
optimal time lag of online agenda setting. Second, most agenda setting studies trace
dynamic patterns of every issue on both the media and public opinion over a long time
period instead of a simple comparison between two time points with a set of issues. This
study could not trace dynamic patterns of every team because the teams did not
continuously appear on media coverage for 14 days. Further studies need to examine
agenda setting effects and reverse agenda setting effects with a time-related analysis.


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