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Agenda Setting Effects on Online Users: The analysis of the World Cup coverage and online discussions
Unformatted Document Text:  Y` <Table 5> Correlations between media coverage and online discussions the same day a the previous day b Day 1 .906* -.575 Day 2 .829* .646 Day 3 .933** .816* Day 4 .697 .701 Day 5 .948* .855 Day 6 .720 .171 Day 7 .882* .969* Day 8 .870* .506 Day 9 .506 .700 Day 10 .921* .962** Day 11 .801* .598 Day 12 .929* .632 Day 13 .673 .758* Day 14 .958* .852* *p ≤ .05 **p ≤ .01 Note: Significant Correlations with media coverage and same-day discussions a would suggest traditional agenda setting. Significant correlations with media coverage and previous-day discussions b would suggest reverse agenda setting (public influence on media) <Table 6> The days categorized into agenda setting and reverse agenda setting effects Agenda setting effect? Yes No Yes Day 3 Day 7 Day 10 Day 14 Day 13 Reverse agenda setting effect? No Day 1 Day 2 Day 5 Day 8 Day 11 Day 12 Day 4 Day 6 Day 9

Authors: Lee, Jong Hyuk. and Choi, Yun Jung.
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background image
Y`
<Table 5> Correlations between media coverage and online discussions
the same day
a
the previous day
b
Day 1
.906*
-.575
Day 2
.829*
.646
Day 3
.933**
.816*
Day 4
.697
.701
Day 5
.948*
.855
Day 6
.720
.171
Day 7
.882*
.969*
Day 8
.870*
.506
Day 9
.506
.700
Day 10
.921*
.962**
Day 11
.801*
.598
Day 12
.929*
.632
Day 13
.673
.758*
Day 14
.958*
.852*
*p
.05 **p
.01
Note: Significant Correlations with media coverage and same-day discussions
a
would
suggest traditional agenda setting. Significant correlations with media coverage and
previous-day discussions
b
would suggest reverse agenda setting (public influence on
media)
<Table 6> The days categorized into agenda setting
and reverse agenda setting effects
Agenda setting effect?
Yes No
Yes
Day 3
Day 7
Day 10
Day 14
Day 13
Reverse
agenda
setting
effect?
No
Day 1
Day 2
Day 5
Day 8
Day 11
Day 12
Day 4
Day 6
Day 9


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