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Resonance as Mediator of Prime-Time Messages about Smoking
Unformatted Document Text:  Resonance as Mediator of Messages 17 TABLE 1 Pretest, Posttest, and Change in Anti-Smoking Attitudes for Subjects in Glamour and Humor Treatment Conditions from Smoking and Non-smoking Backgrounds Pretest Measures Posttest Measures Change Scores Treatment Smoking Background Mean t-test df p Mean t-test df p Change(T2-T1) t-test df p Non- smokers 2.98 3.05 +.06 Glamour Treatment (pro- smoking message) Smokers 2.46 3.51 107 <.01 2.31 5.02 105 <.01 -.15 -0.68 2.43 48 57 .50 .02 Humor Non- smokers 2.72 2.92 +.20 -3.20 48 <.01

Authors: Lauzen, Martha. and Dozier, David.
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Resonance as Mediator of Messages
17
TABLE 1
Pretest, Posttest, and Change in Anti-Smoking Attitudes for Subjects in
Glamour and Humor Treatment Conditions from Smoking and Non-smoking Backgrounds
Pretest Measures
Posttest Measures
Change Scores
Treatment
Smoking
Background
Mean
t-test
df
p
Mean
t-test
df
p
Change
(T2-T1)
t-test
df
p
Non-
smokers
2.98
3.05
+.06
Glamour
Treatment
(pro-
smoking
message)
Smokers
2.46
3.51
107
<.01
2.31
5.02
105
<.01
-.15
-0.68
2.43
48
57
.50
.02
Humor
Non-
smokers
2.72
2.92
+.20
-3.20
48
<.01


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