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Resonance as Mediator of Prime-Time Messages about Smoking
Unformatted Document Text:  Resonance as Mediator of Messages 19 TABLE 2 Posttest Parasocial Interaction and Identification with Smoking Character for Subjects in Glamour and Humor Treatment Conditions from Smoking and Non-smoking Backgrounds Treatment Smoking Background Parasocial Interaction (means) t df p Identification (means) t df p Non- Smokers 2.53 2.03 Glamour Treatment (pro- smoking message) Smokers 3.08 - 2.76 107 .01 2.54 - 2.57 107 .01 Non- Smokers 2.54 2.16 Humor Treatment (anti- smoking message) Smokers 2.85 - 1.83 107 .07 2.57 - 2.54 108 .01

Authors: Lauzen, Martha. and Dozier, David.
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Resonance as Mediator of Messages 19
TABLE 2
Posttest Parasocial Interaction and Identification with Smoking Character for Subjects in
Glamour and Humor Treatment Conditions from Smoking and Non-smoking
Backgrounds
Treatment
Smoking
Background
Parasocial
Interaction
(means)
t
df
p
Identification
(means)
t
df
p
Non-
Smokers
2.53
2.03
Glamour
Treatment
(pro-
smoking
message)
Smokers
3.08
-
2.76
107
.01
2.54
-
2.57
107
.01
Non-
Smokers
2.54
2.16
Humor
Treatment
(anti-
smoking
message)
Smokers
2.85
-
1.83
107
.07
2.57
-
2.54
108
.01


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