All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Typology of Framing Research: It needs to be tangible
Unformatted Document Text:  A Typology of Framing Research-- 15 Nonetheless, the conceptual difference in the evaluations between two frames can be distinguished such that the issue is transformed into an attitude object in a very natural way in a social value frame while such a dramatic change does not occur in the frame not using a social value. A Typology of the Framing Research Based on the two dimensions  the focal method of framing (selection versus variation) and the goal of framing (intended to exploit the preexisting knowledge structure versus to establish the frame-relevant knowledge structure)  , a four-cell typology can be constructed that allows for a classification of previous studies in political communication (see Table 1). The typology deserves to be paid attention to in three respects. First, it classifies existing research on framing, and then, it permits a direct comparison of the purpose of the studies both within cells and between cells. Second, the typology provides a systematic and comprehensive map of framing research worked on observer’s perspective. In addition, third, ambiguousness and confusion about framing research might be died away or, at least, attenuated, hopefully. As a result, the four-cell typology can serve as a framework for theory building by providing a common set of theoretical statements about between-level and within-level relationships. Applying the Typology The Research of Consideration-setting Effects Using Frames Aiming at Exploiting the Preexisting Knowledge Structure Concern has been brought out about the journalism practice to treat election campaigns as strategic games (Cappella & Jamieson, 1997; Sabato, 1991; Jamieson, 1992; Patterson, 1993; Valentino, Buhr, & Beckmann, 2001). The core principle of the press’s game schema is that candidates are strategic actors whose performing criteria are not what they are but how they

Authors: Choi, Jinmyung.
first   previous   Page 15 of 32   next   last



background image
A Typology of Framing Research-- 15
Nonetheless, the conceptual difference in the evaluations between two frames can be
distinguished such that the issue is transformed into an attitude object in a very natural way in a
social value frame while such a dramatic change does not occur in the frame not using a social
value.
A Typology of the Framing Research
Based on the two dimensions
the focal method of framing (selection versus variation)
and the goal of framing (intended to exploit the preexisting knowledge structure versus to
establish the frame-relevant knowledge structure)
, a four-cell typology can be constructed that
allows for a classification of previous studies in political communication (see Table 1). The
typology deserves to be paid attention to in three respects. First, it classifies existing research on
framing, and then, it permits a direct comparison of the purpose of the studies both within cells
and between cells. Second, the typology provides a systematic and comprehensive map of
framing research worked on observer’s perspective. In addition, third, ambiguousness and
confusion about framing research might be died away or, at least, attenuated, hopefully. As a
result, the four-cell typology can serve as a framework for theory building by providing a
common set of theoretical statements about between-level and within-level relationships.
Applying the Typology
The Research of Consideration-setting Effects Using Frames Aiming at Exploiting the
Preexisting Knowledge Structure
Concern has been brought out about the journalism practice to treat election campaigns as
strategic games (Cappella & Jamieson, 1997; Sabato, 1991; Jamieson, 1992; Patterson, 1993;
Valentino, Buhr, & Beckmann, 2001). The core principle of the press’s game schema is that
candidates are strategic actors whose performing criteria are not what they are but how they


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 15 of 32   next   last

©2012 All Academic, Inc.