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A Typology of Framing Research: It needs to be tangible
Unformatted Document Text:  A Typology of Framing Research-- 17 elicited more tolerant attitudes. By contrast, stories framing the issue with reference to the potential dangers that such rallies cause, especially the threat of violent confrontations among Klan supporters, counterdemonstrators, and police, produced less tolerant attitudes. Selection of differing wording and form of survey questions also produces dramatic change in answers. Assuming that one important political source of opinion is the beliefs and feelings citizen hold toward social groups, “public opinion is likely to be shaped in powerful ways by the attitudes citizens possess toward the social groups they see as the principle beneficiaries (or victims) of the policy” (Nelson & Kinder, 1996, pp. 1055-1056). This tendency was called “group-centrism” by Nelson and Kinder (1996). The frame invoking group sentiment (government spending on assisting the poor should be decreased, because they give away money to people who don’t really need the help) produced increased group-centrism. That is to say, participants who were given the frame showed attitudes toward the issue, which reflected their attitudes toward the group. The other frame (government spending on assisting the poor should be decreased, because given the huge budget deficit, we simply can’t afford it) elicited decreased group centrism (Nelson & Kinder, 1996). Similarly, when affirmative action is framed in terms of reverse discrimination, the white public’s response is comparatively less in racial prejudice; when framed in terms of undeserved advantage, affirmative action evoked racial sentiments powerfully, with the sympathies and resentments accompanying toward affirmative action’s intended beneficiaries (Kinder & Sanders, 1990). Additionally, the percentage of respondents favoring more generous federal assistance is markedly higher if the recipients are described as “poor people” rather than as “people on welfare” (Smith, 1987). The Research of Consideration-setting Effects Using Frames Aiming at Establishing Issue- Relevant Structure

Authors: Choi, Jinmyung.
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A Typology of Framing Research-- 17
elicited more tolerant attitudes. By contrast, stories framing the issue with reference to the
potential dangers that such rallies cause, especially the threat of violent confrontations among
Klan supporters, counterdemonstrators, and police, produced less tolerant attitudes.
Selection of differing wording and form of survey questions also produces dramatic
change in answers. Assuming that one important political source of opinion is the beliefs and
feelings citizen hold toward social groups, “public opinion is likely to be shaped in powerful
ways by the attitudes citizens possess toward the social groups they see as the principle
beneficiaries (or victims) of the policy” (Nelson & Kinder, 1996, pp. 1055-1056). This tendency
was called “group-centrism” by Nelson and Kinder (1996). The frame invoking group sentiment
(government spending on assisting the poor should be decreased, because they give away money
to people who don’t really need the help) produced increased group-centrism. That is to say,
participants who were given the frame showed attitudes toward the issue, which reflected their
attitudes toward the group. The other frame (government spending on assisting the poor should
be decreased, because given the huge budget deficit, we simply can’t afford it) elicited decreased
group centrism (Nelson & Kinder, 1996). Similarly, when affirmative action is framed in terms
of reverse discrimination, the white public’s response is comparatively less in racial prejudice;
when framed in terms of undeserved advantage, affirmative action evoked racial sentiments
powerfully, with the sympathies and resentments accompanying toward affirmative action’s
intended beneficiaries (Kinder & Sanders, 1990). Additionally, the percentage of respondents
favoring more generous federal assistance is markedly higher if the recipients are described as
“poor people” rather than as “people on welfare” (Smith, 1987).
The Research of Consideration-setting Effects Using Frames Aiming at Establishing Issue-
Relevant Structure


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