Author's Keywords: audience segmentation, behavioral theory, anti-drug interventions	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111869_index.html Direct Link: HTML Code:

Fishbein, Martin., Cappella, Joseph. and Yzer, Marcus. "Demographic Diversity and Effective Message Design: How Behavioral Theory Can Help" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111869_index.html>

Fishbein, M. , Cappella, J. and Yzer, M. C. , 2003-05-27 "Demographic Diversity and Effective Message Design: How Behavioral Theory Can Help" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111869_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This paper illustrates the usefulness of the Integrative Model of Behavioral Prediction for determining the validity of demographic variables as segmentation dimensions. Using the example of adolescents’ regular marijuana use two types of demographic diversity effects are identified. First, diversity risk effects refer to relationships between demographic variables and determinants of regular marijuana use. Analyses of these effects showed that older adolescents are at higher risk than younger adolescents, suggesting stratification by age. Second, diversity message effects refer to the influence of demographic variables on both the perception of anti-drug messages and the potency of those messages in changing determinants of regular marijuana use. In this sample, female adolescents perceived a set of anti-drug ads as more effective than male adolescents. In general, the analyses illustrate a systematic and theory-based examination of the implications of demographic diversity for effective health message design.

The Role of Attitude toward the Message and Perceived Message Quality in Gain and Loss Frame Anti-Drug Persuasion of Adolescents

The role of emotion in anti-drug PSAs: Investigating the impact of guilt arousal on perceived message effectiveness and behavioral intentions to use drugs

An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence