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AN ALTERNATIVE APPROACH TO MEDIA DISPLACEMENT STUDY: SELECTIVE DISPLACEMENT BASED ON THE NEWS CONTENT
Unformatted Document Text:  Media Displacement 11 Methods To examine these proposed research questions, this study used data from a survey at Pew Research Center conducted in June 2000, Investors now go online for quotes, advice; Internet sapping broadcast news audience. The survey was performed through telephone interviews. A total of 3,142 respondents constituted the final sample. To serve the purpose of this paper we selected the respondents who provided an answer to the question asking for the influence of Internet use on older media use (n=1,107). Among the respondents, male respondents are slightly more than female respondents (57%). The mean age of the respondents is 39.20. On average, the respondents have some college education and an annual income of $50,000 or higher, both of which are slightly higher than the general population in the United States. The respondents were divided into three subgroups based on their usage of the older media since they stared using the Internet: more use, less use, and about the same use. The first group was labeled “complementary group” consisting of those who used other sources of news more often since they started getting news online (n=106, 9.6%). The second one is the “displacement group,” made up with those who used other sources of news less often since they started getting news online (n=200, 18.1%). The last group is the “unchanged group.” The group members used other sources of news about the same as they did before using the Internet (n=801, 72.3%). - TABLE 1 ABOUT HERE –

Authors: Jeong, Irkwon. and Li, Zhan.
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Media Displacement
11
Methods
To examine these proposed research questions, this study used data from a survey at Pew
Research Center conducted in June 2000, Investors now go online for quotes, advice; Internet
sapping broadcast news audience. The survey was performed through telephone interviews. A
total of 3,142 respondents constituted the final sample. To serve the purpose of this paper we
selected the respondents who provided an answer to the question asking for the influence of
Internet use on older media use (n=1,107). Among the respondents, male respondents are
slightly more than female respondents (57%). The mean age of the respondents is 39.20. On
average, the respondents have some college education and an annual income of $50,000 or
higher, both of which are slightly higher than the general population in the United States.
The respondents were divided into three subgroups based on their usage of the older
media since they stared using the Internet: more use, less use, and about the same use. The first
group was labeled “complementary group” consisting of those who used other sources of news
more often since they started getting news online (n=106, 9.6%). The second one is the
“displacement group,” made up with those who used other sources of news less often since they
started getting news online (n=200, 18.1%). The last group is the “unchanged group.” The
group members used other sources of news about the same as they did before using the Internet
(n=801, 72.3%).
- TABLE 1 ABOUT HERE –


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