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AN ALTERNATIVE APPROACH TO MEDIA DISPLACEMENT STUDY: SELECTIVE DISPLACEMENT BASED ON THE NEWS CONTENT
Unformatted Document Text:  Media Displacement 13 The displacement group is higher in education than the complementary and unchanged groups (F=4.211, p< .05). The result suggests that a person with high education is more likely to use the older media less often than before due to influence of Internet use. A person with low education, however, is more like to use the older media more than before. In this case, the Internet stimulates the person to seek more information. Table 2 also suggests that men are more susceptible to the effect of Internet use over older media use than women (F=3.585, p< .05). The proportion of women in the unchanged group is 45% while it is 36% in the displacement group and 38% in the complementary group. The implication of this result is that since Internet use, men have experienced more changes than women in the use of the older media, either more or less. - TABLE 2 ABOUT HERE – Next, we examined how differently attention to certain news content affects the functional media displacement by Internet use between Internet dependents and non-Internet dependents (RQ2). Table 3 shows that for those who pay less attention to local government (F=8.686, p< .001), religion (F=4.598, p< .01), community (F=8.032, p< .001), consumer (F=4.343, p< .05), health (F=4.937, p< .01), and crime (F=3.781, p< .05), the Internet has displaced the older media. The implication of the results suggests that functional displacement by the Internet is more prevalent among those who seek less information than others. In obtaining certain types of news, if people are not interested in and pay little attention to the content areas, they would easily switch the primary news source to the Internet from the older media.

Authors: Jeong, Irkwon. and Li, Zhan.
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Media Displacement
13
The displacement group is higher in education than the complementary and unchanged
groups (F=4.211, p< .05). The result suggests that a person with high education is more likely to
use the older media less often than before due to influence of Internet use. A person with low
education, however, is more like to use the older media more than before. In this case, the
Internet stimulates the person to seek more information.
Table 2 also suggests that men are more susceptible to the effect of Internet use over
older media use than women (F=3.585, p< .05). The proportion of women in the unchanged
group is 45% while it is 36% in the displacement group and 38% in the complementary group.
The implication of this result is that since Internet use, men have experienced more changes than
women in the use of the older media, either more or less.
- TABLE 2 ABOUT HERE –
Next, we examined how differently attention to certain news content affects the
functional media displacement by Internet use between Internet dependents and non-Internet
dependents (RQ2). Table 3 shows that for those who pay less attention to local government
(F=8.686, p< .001), religion (F=4.598, p< .01), community (F=8.032, p< .001), consumer
(F=4.343, p< .05), health (F=4.937, p< .01), and crime (F=3.781, p< .05), the Internet has
displaced the older media. The implication of the results suggests that functional displacement
by the Internet is more prevalent among those who seek less information than others. In
obtaining certain types of news, if people are not interested in and pay little attention to the
content areas, they would easily switch the primary news source to the Internet from the older
media.


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