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AN ALTERNATIVE APPROACH TO MEDIA DISPLACEMENT STUDY: SELECTIVE DISPLACEMENT BASED ON THE NEWS CONTENT
Unformatted Document Text:  Media Displacement 17 higher income compared with the general population of the United States. This skewness may be an obstacle to generalize the results to the entire population. Second, we tested only four types of news for possible effects of news satisfaction with the older media on changes of consumption since Internet use. This prevented the authors from finding a connection between news attention and satisfaction related to media displacement. Presumably, for the types of news that people pay a great deal of attention but they are less satisfied with the older media, functional displacement may be more likely to occur than for the types of news that people pay little attention or are fully satisfied with the older media. This connection should be explored in future studies.

Authors: Jeong, Irkwon. and Li, Zhan.
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Media Displacement
17
higher income compared with the general population of the United States. This skewness may
be an obstacle to generalize the results to the entire population. Second, we tested only four
types of news for possible effects of news satisfaction with the older media on changes of
consumption since Internet use. This prevented the authors from finding a connection between
news attention and satisfaction related to media displacement. Presumably, for the types of news
that people pay a great deal of attention but they are less satisfied with the older media,
functional displacement may be more likely to occur than for the types of news that people pay
little attention or are fully satisfied with the older media. This connection should be explored in
future studies.


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