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AN ALTERNATIVE APPROACH TO MEDIA DISPLACEMENT STUDY: SELECTIVE DISPLACEMENT BASED ON THE NEWS CONTENT
Unformatted Document Text:  Media Displacement 20 Table 3. Summary Data and Analysis of Variance for News Interest by the Type of Influence of Internet Use on Older Media Use Type of influence of Internet use on older media use (n) All the respondents More use Less use About the same use F statistics Politics 2.81 (1,106) 2.83 (106) 2.73 (200) 2.83 (800) 1.135 Sports 2.63 (1,107) 2.84 (106) 2.64 (200) 2.61 (801) 1.879 Business & Finance 2.82 (1,106) 2.89 (106) 2.86 (200) 2.81 (800) .588 International affairs 2.79 (1,107) 2.89 (106) 2.81 (200) 2.78 (801) .809 Local government 2.78 (1,106) 2.78 (106) 2.54 (199) 2.84 (801) 8.868*** Religion 2.43 (1,107) 2.50 (106) 2.23 (200) 2.47 (799) 4.598** Community 2.88 (1,107) 2.76 (106) 2.69 (200) 2.94 (801) 8.032*** Entertainment 2.55 (1,107) 2.53 (106) 2.45 (200) 2.58 (801) 1.757 Consumer news 2.74 (1,103) 2.72 (106) 2.59 (200) 2.78 (797) 4.344* Science & technology 3.00 (1,107) 3.05 (106) 3.09 (200) 2.98 (801) 1.663 Health 2.94 (1,105) 2.87 (105) 2.79 (200) 2.99 (800) 4.937** Crime 2.96 (1,105) 2.88 (105) 2.83 (199) 3.00 (801) 3.781* Culture & arts 2.47 (1,105) 2.39 (106) 2.40 (200) 2.50 (799) 1.451 *** p< .001 ** p< .01 * p<. 05

Authors: Jeong, Irkwon. and Li, Zhan.
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Media Displacement
20
Table 3. Summary Data and Analysis of Variance for News Interest by the Type of Influence of
Internet Use on Older Media Use
Type of influence of Internet use on
older media use (n)
All the
respondents
More use
Less use
About the
same use
F statistics
Politics
2.81 (1,106) 2.83 (106)
2.73 (200)
2.83 (800)
1.135
Sports
2.63 (1,107) 2.84 (106)
2.64 (200)
2.61 (801)
1.879
Business & Finance
2.82 (1,106) 2.89 (106)
2.86 (200)
2.81 (800)
.588
International affairs 2.79 (1,107) 2.89 (106)
2.81 (200)
2.78 (801)
.809
Local government
2.78 (1,106) 2.78 (106)
2.54 (199)
2.84 (801)
8.868***
Religion
2.43 (1,107) 2.50 (106)
2.23 (200)
2.47 (799)
4.598**
Community
2.88 (1,107) 2.76 (106)
2.69 (200)
2.94 (801)
8.032***
Entertainment
2.55 (1,107) 2.53 (106)
2.45 (200)
2.58 (801)
1.757
Consumer news
2.74 (1,103) 2.72 (106)
2.59 (200)
2.78 (797)
4.344*
Science &
technology
3.00 (1,107) 3.05 (106)
3.09 (200)
2.98 (801)
1.663
Health
2.94 (1,105) 2.87 (105)
2.79 (200)
2.99 (800)
4.937**
Crime
2.96 (1,105) 2.88 (105)
2.83 (199)
3.00 (801)
3.781*
Culture & arts
2.47 (1,105) 2.39 (106)
2.40 (200)
2.50 (799)
1.451

*** p< .001
** p< .01 * p<. 05


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