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Relational Models and Horizontal & Vertical Individualism-Collectivism:
Unformatted Document Text:  Relational Models 11 relationships. Relational Model Theory and Culture Type Singelis et al. (1995) and Triandis and Gelfand (1998) have argued that Fiske’s (1991, 1992) four relational models conceptually matched the cultural dimensions of horizontal and vertical individualism and collectivism . Specifically, Singelis et al. (1995) and Triandis (1995) have argued that communal sharing corresponds to collectivism, that market pricing corresponds to individualism, that equality matching corresponds to a horizontal relationship orientation, and that authority ranking corresponds to vertical relationship orientation. In other words, they argued that horizontal collectivism is a combination of CS and EM; that vertical collectivism is a combination of CS and AR; that horizontal individualism is a combination of MP and EM; and that vertical individualism is a combination of MP and AR. Fiske (1992) also speculated about the relationship between culture and the use of relational models. Specifically, he noted that CS is the most important aspect in interpersonal relationships in Japan, EM is more prevalent in interpersonal relationships in Africa, Asia and the Caribbean, and AR and MP are more important and pervasive in Western cultures. Because neither Singelis et al. (1995) nor Triandis (1995) have tested their claims empirically, the first hypothesis in our study then is the prediction that the cultural variables of individualism & collectivism and vertical and horizontal relationship orientations correlate with individuals’ use of Fiske’s (1991, 1992) relational models in their interpersonal relationships. Specifically, H1a: Horizontal Collectivism correlates with Communal Sharing and Equality Matching

Authors: Koerner, Ascan.
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background image
Relational Models
11
relationships.
Relational Model Theory and Culture Type
Singelis et al. (1995) and Triandis and Gelfand (1998) have argued that Fiske’s (1991,
1992) four relational models conceptually matched the cultural dimensions of horizontal
and vertical individualism and collectivism
.
Specifically, Singelis et al. (1995) and Triandis
(1995) have argued that communal sharing corresponds to collectivism, that market pricing
corresponds to individualism, that equality matching corresponds to a horizontal
relationship orientation, and that authority ranking corresponds to vertical relationship
orientation. In other words, they argued that horizontal collectivism is a combination of CS
and EM; that vertical collectivism is a combination of CS and AR; that horizontal
individualism is a combination of MP and EM; and that vertical individualism is a
combination of MP and AR. Fiske (1992) also speculated about the relationship between
culture and the use of relational models. Specifically, he noted that CS is the most
important aspect in interpersonal relationships in Japan, EM is more prevalent in
interpersonal relationships in Africa, Asia and the Caribbean, and AR and MP are more
important and pervasive in Western cultures.
Because neither Singelis et al. (1995) nor Triandis (1995) have tested their claims
empirically, the first hypothesis in our study then is the prediction that the cultural variables
of individualism & collectivism and vertical and horizontal relationship orientations
correlate with individuals’ use of Fiske’s (1991, 1992) relational models in their
interpersonal relationships. Specifically,
H1a: Horizontal Collectivism correlates with Communal Sharing and Equality
Matching


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