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Relational Models and Horizontal & Vertical Individualism-Collectivism:
Unformatted Document Text:  Relational Models 13 The final question pursued in this study is that of the relationship between relational model use and intimacy. Past research has strongly suggested that intimacy might be a decisive factor in determining the use of communal sharing types of behaviors versus the use of social exchange types of behaviors. Specifically, research by Roloff (1981, 1987) and by Mills and Clark (1982) suggest that more intimate relationships are characterized by a greater use of behaviors associated with communal sharing and that less intimate relationships more often are characterized by behaviors associated with market pricing. Although these theories are rather unambiguous and their predictions are straight forward, it is important to note that they both were developed within the context of U.S. culture. Consequently, they do not speak to the relationship between intimacy and relational model use in other cultures. There are reasons to believe, however, that intimacy has similar influences on relational model use regardless of culture. The final hypothesis tested in this study is therefore that intimacy correlates positively with CS use and negatively with MP use regardless of culture or relationship type. Specifically, H3a: Intimacy correlates positively with CS use in relationships of both American and Singaporean participants. H3b: Intimacy correlates negatively with MP use in relationships of both American and Singaporean participants. Method Participants A total of 282 American and Singaporean students participated in this study in exchange for extra credit in introductory and advanced communication courses. The 107

Authors: Koerner, Ascan.
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Relational Models
13
The final question pursued in this study is that of the relationship between relational
model use and intimacy. Past research has strongly suggested that intimacy might be a
decisive factor in determining the use of communal sharing types of behaviors versus the
use of social exchange types of behaviors. Specifically, research by Roloff (1981, 1987)
and by Mills and Clark (1982) suggest that more intimate relationships are characterized by
a greater use of behaviors associated with communal sharing and that less intimate
relationships more often are characterized by behaviors associated with market pricing.
Although these theories are rather unambiguous and their predictions are straight forward,
it is important to note that they both were developed within the context of U.S. culture.
Consequently, they do not speak to the relationship between intimacy and relational model
use in other cultures. There are reasons to believe, however, that intimacy has similar
influences on relational model use regardless of culture. The final hypothesis tested in this
study is therefore that intimacy correlates positively with CS use and negatively with MP
use regardless of culture or relationship type.
Specifically,
H3a: Intimacy correlates positively with CS use in relationships of both American and
Singaporean participants.
H3b: Intimacy correlates negatively with MP use in relationships of both American and
Singaporean participants.
Method
Participants
A total of 282 American and Singaporean students participated in this study in
exchange for extra credit in introductory and advanced communication courses. The 107


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