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Demographic Diversity and Effective Message Design: How Behavioral Theory Can Help
Unformatted Document Text:  Diversity effects 24 Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R. & Ahern, R.K. (in press). The effectiveness of gateway communications in anti-marijuana campaigns. Journal of Health Communication. Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R., Sayeed, S. & Ahern, R.K. (under review). The role of external variables in an integrative model of behavior change: The effects of adolescents’ risk for regular marijuana use on intention to use marijuana.

Authors: Fishbein, Martin., Cappella, Joseph. and Yzer, Marcus.
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Diversity effects 24
Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R. & Ahern, R.K. (in press). The effectiveness of
gateway communications in anti-marijuana campaigns. Journal of Health Communication.
Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R., Sayeed, S. & Ahern, R.K. (under review). The role
of external variables in an integrative model of behavior change: The effects of adolescents’ risk
for regular marijuana use on intention to use marijuana.


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