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Making Money and Making Friends: Corporate Ideology and Friendship in University Fund Raising
Unformatted Document Text:  Fund raising 29 Overall, this study has further opened up communicative exploration of the existence and impacts of corporate ideology in university fund raising. Our interview transcripts provide clear evidence of the presence of corporate strategies and assumptions in the discourses of fund raisers. The interviews also reveal questionable connections between corporate practices, and friendships of utility. We recognize that the interviews used in this study are extremely limited in number and representation. We hope that future projects will have more participants and can further expand understanding of these issues. Future research may also closely follow this transitional period in university fund raising in order to determine the consequences of these anticipated changes on the corporate colonization of fund raising. Finally, critical researchers may wish to influence how fund raising is conceptualized and enacted in the future, aiming for a critically aware and ethically based system of fund raising.

Authors: Meisenbach, Rebecca. and Jones, Grady.
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Fund raising 29
Overall, this study has further opened up communicative exploration of the
existence and impacts of corporate ideology in university fund raising. Our interview
transcripts provide clear evidence of the presence of corporate strategies and assumptions
in the discourses of fund raisers. The interviews also reveal questionable connections
between corporate practices, and friendships of utility. We recognize that the interviews
used in this study are extremely limited in number and representation. We hope that
future projects will have more participants and can further expand understanding of these
issues. Future research may also closely follow this transitional period in university fund
raising in order to determine the consequences of these anticipated changes on the
corporate colonization of fund raising. Finally, critical researchers may wish to influence
how fund raising is conceptualized and enacted in the future, aiming for a critically aware
and ethically based system of fund raising.


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