Author's Keywords: advertising, newspaper, epistolarity	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p111886_index.html Direct Link: HTML Code:

Larson, Gary. and Mullen, Lawrence. "Letters to America: Dialectical epistolarity in post-9/11 advertising" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111886_index.html>

Larson, G. W. and Mullen, L. J. , 2003-05-27 "Letters to America: Dialectical epistolarity in post-9/11 advertising" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111886_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: In the aftermath of the September 11, 2001 attacks in New York and Washington, advertisers sought to reassure their clients and colleagues that business would continue and that the nation would recover. Many of the full-page advertisements in the New York Times during the six weeks following the attacks were framed as letters. This study draws upon the literatures of epistolary critique, visual meaning and metaphor, and rhetorical criticism to explore the rhetorical device of framing ads as letters. We utilize the triadic classification system of Charles Sanders Peirce to classify the letters-as-ads into either iconic, indexical or symbolic frames. Our initial assumption that more graphically iconic ads would rely less on textual metaphor, and vice versa, was confirmed. Finally, we encourage the consideration of epistolary rhetoric as a critical tool of analysis.

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