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Evolution, revolution, and the construction of a gay cable channel
Unformatted Document Text:  8 2002, gay themes in the mainstream may be “just a phase.” The “evolution” on mainstream television and elsewhere towards increasing numbers and diversity of gay and lesbian images (let alone bisexual and transgender characters) is by no means inevitable. It is repeated time and again that gay marketing and media is a matter of “business, not politics”; it is incumbent upon us to remember that the business of gay media offers no political guarantees.

Authors: Sender, Katherine.
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8
2002, gay themes in the mainstream may be “just a phase.” The “evolution” on mainstream
television and elsewhere towards increasing numbers and diversity of gay and lesbian images (let
alone bisexual and transgender characters) is by no means inevitable. It is repeated time and
again that gay marketing and media is a matter of “business, not politics”; it is incumbent upon
us to remember that the business of gay media offers no political guarantees.


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