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Personality and Media Preferences 19
Table 1
Standardized Coefficients of a Hierarchical Regression Analysis Predicting Media Exposure
Variable
Home Movie
Viewing
Movie Theatre
Attendance
Television
Watching
Music Radio
Listening
Step
1
R
2
.06
*
.09
*
.10
**
.05
Male
.02 -.01 .00 -.05
African American
1
.19
*
.08 .29
***
.08
“Other” Race/Ethnicity
1
.02
*
-.03 .03 .00
26-50 Years Old
2
.04 -.29
***
.13 .09
51 or Older
2
-.09 .13 .07 -.15
Step
2
R
2
.09
***
.02 .01 .03
Extraversion .30
***
.11 .00 .13
Neuroticism .06
-.05
-.06
.11
Psychoticism
-.06 -.05 -.10 .04
Note. Non-Hispanic White respondents were the comparison group in regards to race/ethnicity;
18 to 25 year-olds were the comparison group in regards to age.
* p< .05, ** p<.01, ***p<.001
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