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Personality and Media Preferences
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Personality and Media Preferences 23
Endnotes
1
The seven items used in the extraversion index were “I usually take the initiative in making
new friends,” “I tend to keep in the background on social occasions,” “other people think of me
as being very lively,” “I like plenty of bustle and excitement about me,” “I like mixing with
people,” “I can usually let myself go and enjoy a lively party,” and “I can get a party going.”
The six items used in the neuroticism index were “I am often troubled by feelings of guilt,” “I
would call myself a nervous person,” “I often feel lonely,” “my mood often goes up and down,”
“I am an irritable person,” and “I would call myself ‘highly-strung.’” The five items used in the
psychoticism index were “it is better to follow society’s rules than to go your own way,” “I think
marriage is old-fashioned and should be done away with,” “I think people spend too much time
safeguarding their future with savings and insurances,” “I enjoy cooperating with others,” and “I
prefer to go my own way rather than act by the rules.”
2
The film genres were action, classics, comedies, children’s, documentaries, drama,
horror, musicals, romances, science fiction, and thrillers. Each of these genres had a mean
greater than two and was included in the factor analysis. The television genres included in the
questionnaire were action programs, cartoons, children’s programs, comedies, documentaries,
dramas, game shows, magazine programs, music television, news, reality programs, science
fiction, soap operas, sports, shopping programs and talk shows. Soap operas and shopping
programs were watched infrequently by the respondents and were dropped from further analyses.
The music genres were classic, country, easy listening, folk, jazz, Latin, gospel, heavy metal,
hip-hop, rock, rap, rhythm and blues, and pop. Country, folk, Latin, and heavy metal were
consumed infrequently by the audience and were dropped from further analyses.
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Personality and Media Preferences 23
Endnotes
1
The seven items used in the extraversion index were “I usually take the initiative in making
new friends,” “I tend to keep in the background on social occasions,” “other people think of me
as being very lively,” “I like plenty of bustle and excitement about me,” “I like mixing with
people,” “I can usually let myself go and enjoy a lively party,” and “I can get a party going.”
The six items used in the neuroticism index were “I am often troubled by feelings of guilt,” “I
would call myself a nervous person,” “I often feel lonely,” “my mood often goes up and down,”
“I am an irritable person,” and “I would call myself ‘highly-strung.’” The five items used in the
psychoticism index were “it is better to follow society’s rules than to go your own way,” “I think
marriage is old-fashioned and should be done away with,” “I think people spend too much time
safeguarding their future with savings and insurances,” “I enjoy cooperating with others,” and “I
prefer to go my own way rather than act by the rules.”
2
The film genres were action, classics, comedies, children’s, documentaries, drama,
horror, musicals, romances, science fiction, and thrillers. Each of these genres had a mean
greater than two and was included in the factor analysis. The television genres included in the
questionnaire were action programs, cartoons, children’s programs, comedies, documentaries,
dramas, game shows, magazine programs, music television, news, reality programs, science
fiction, soap operas, sports, shopping programs and talk shows. Soap operas and shopping
programs were watched infrequently by the respondents and were dropped from further analyses.
The music genres were classic, country, easy listening, folk, jazz, Latin, gospel, heavy metal,
hip-hop, rock, rap, rhythm and blues, and pop. Country, folk, Latin, and heavy metal were
consumed infrequently by the audience and were dropped from further analyses.
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