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Figure 10: Deutsche Presse Agentur (DPA) stories quoting Israeli and Palestinian spokespersons.
The plot is constructed as in Fig. 5.
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Dpa%1st
Dpa%Spk
i
"Why are scholars so fascinated by agenda-setting? The main reason for interest by
mass communication scholars is because agenda-setting research appeared to offer an
alternative approach to the scholarly search for direct media effect, which had seldom been
found in early mass communication research" (Rogers & Dearing, 1988:560). McCombs
explained the appeal of the media-to-public direction of research in a similar vein: "Its initial
empirical exploration was fortuitously timed. It came at that time in the history of mass
communication research when disenchantment both with attitudes and opinions as
dependent variables, and with the limited effects model as an adequate intellectual summary,
was leading scholars to look elsewhere" (McCombs, 1981:121).