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Depression Promotion in Consumer Advocacy: Sick Brains, Scrutinized Behavior, and Self-Healing
Unformatted Document Text:  21 meaning. (1998) However, I find that terms such as depression or emotional dysfunction might only appear to be culturally bankrupt due to overuse. Because they are linked with the ubiquitous behavioral disorders script, these terms work to embrace, circulate and normalize the delineation of normal from proper behavior and ideal from uncooperative citizens. The Anonymous model, which creates God as the divine leader and the self as serving the divine—all within the paradigm of self-governance— has established a structure that circulates the pharma and state insistence on normal behavior, and mimics State and social protocols for citizen productivity. Like consumer advocacy groups, but operating at the raw level of behavior rather than diagnosis, the anonymous groups achieve consumer trust as they recirculate conventional knowledges regarding normal behavior, and more importantly, the social expectations that citizens should work to achieve it. What do advocacy and self-help groups gain through their efforts? Though the group leaders gain cultural fame, their followers and co-managers do not gain much profit or notoriety, and instead appear to gain satisfaction through their “philanthropic” activities. They likely believe that by employing the best of what society has to offer— science, democratic practices, and free choice—they help to make healthy people, which, in turn, aids State productivity. That these groups work toward these ends, rather than profit, suggests that they have fully embraced the depression script’s call for the ideal ethic of mental health self- governance—that it has become a dominant cultural knowledge. By deploying the term self-esteem, encouraging the self-management of mood and behavior distress, and working against stigma, cultural recovery groups come into informal partnerships with the State-pharmaceutical-science script. As shown in the case of NAMI, consumer groups sometimes produce new conflicting discourses that are absorbed into the logic of the script. Just as often, however, consumer groups such as NMHCA, and EA or DA function with great success and effectiveness in consumer culture because they appear entirely separate from State health policy directives and pharmaceutical ads, often viewed by consumers as cloyingly pedantic or prescriptive.

Authors: Gardner, Paula.
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meaning. (1998) However, I find that terms such as depression or emotional dysfunction might only appear
to be culturally bankrupt due to overuse. Because they are linked with the ubiquitous behavioral disorders
script, these terms work to embrace, circulate and normalize the delineation of normal from proper behavior
and ideal from uncooperative citizens. The Anonymous model, which creates God as the divine leader and
the self as serving the divine—all within the paradigm of self-governance— has established a structure that
circulates the pharma and state insistence on normal behavior, and mimics State and social protocols for
citizen productivity. Like consumer advocacy groups, but operating at the raw level of behavior rather than
diagnosis, the anonymous groups achieve consumer trust as they recirculate conventional knowledges
regarding normal behavior, and more importantly, the social expectations that citizens should work to
achieve it.
What do advocacy and self-help groups gain through their efforts? Though the group leaders gain
cultural fame, their followers and co-managers do not gain much profit or notoriety, and instead appear to
gain satisfaction through their “philanthropic” activities. They likely believe that by employing the best of
what society has to offer— science, democratic practices, and free choice—they help to make healthy
people, which, in turn, aids State productivity. That these groups work toward these ends, rather than profit,
suggests that they have fully embraced the depression script’s call for the ideal ethic of mental health self-
governance—that it has become a dominant cultural knowledge. By deploying the term self-esteem,
encouraging the self-management of mood and behavior distress, and working against stigma, cultural
recovery groups come into informal partnerships with the State-pharmaceutical-science script. As shown in
the case of NAMI, consumer groups sometimes produce new conflicting discourses that are absorbed into
the logic of the script. Just as often, however, consumer groups such as NMHCA, and EA or DA function
with great success and effectiveness in consumer culture because they appear entirely separate from State
health policy directives and pharmaceutical ads, often viewed by consumers as cloyingly pedantic or
prescriptive.


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