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Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets

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Abstract:

The extent to which gender and race affect the television viewing preferences of adolescents was investigated with a sample of 2,942 seventh and eighth grade public middle school students who completed a mailed media use survey. Of the 140 television shows listed on the questionnaire, only 4 were watched regularly by at least 301f all four demographically different adolescent audience segments (Black females, Black males, White females, White males). Black males and females had more shows in common with each other than Whites, with Black males and females sharing more than half (55%) of their regularly watched shows, while White males and females watched only about one fourth (27%) of the same shows. As expected, females watched shows wiht girls as stars, while males focused on sports and adult animated shows (such as King of the Hill). Implications of these results in terms of a segregated or common media culture are discussed.

Most Common Document Word Stems:

black (112), show (99), white (88), televis (72), watch (63), adolesc (54), media (48), male (43), femal (41), gender (32), audienc (30), differ (30), girl (30), boy (25), studi (24), tabl (22), time (22), 30 (22), regular (22), one (21), n (21),

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television viewing, adolescents, race and gender
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Name: International Communication Association
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MLA Citation:

Brown, Jane. and Pardun, Carol J. "Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111907_index.html>

APA Citation:

Brown, J. D. and Pardun, C. , 2003-05-27 "Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111907_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The extent to which gender and race affect the television viewing preferences of adolescents was investigated with a sample of 2,942 seventh and eighth grade public middle school students who completed a mailed media use survey. Of the 140 television shows listed on the questionnaire, only 4 were watched regularly by at least 301f all four demographically different adolescent audience segments (Black females, Black males, White females, White males). Black males and females had more shows in common with each other than Whites, with Black males and females sharing more than half (55%) of their regularly watched shows, while White males and females watched only about one fourth (27%) of the same shows. As expected, females watched shows wiht girls as stars, while males focused on sports and adult animated shows (such as King of the Hill). Implications of these results in terms of a segregated or common media culture are discussed.

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Document Type: .PDF
Page count: 23
Word count: 5824
Text sample:
Paper submitted to the International Communication Association conference San Diego CA Nov. 1 2002 Black and White 2 Black and White Male and Female: Racial and Gender Differences in Adolescents’ TV Diets Abstract The extent to which gender and race affect the television viewing preferences of adolescents was investigated with a sample of 2 942 seventh and eighth grade public middle school students who completed a mailed media use survey. Of the 140 television shows listed on the questionnaire
Have in Common # shows % shows each watched by demographic group combined has in common Audience Segment audience segment Race Black Females and Black Males 51 55 White Females and White Males 26 27 Gender Black Females and White Females 48 25 Black Males and White Males 44 23 Across Race/Gender Black Females and White Males 50 14 Black Males and White Females 57 11


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