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Click here, kids! Advertising practices on popular children's Web sites
Unformatted Document Text:  Advertising on Children’s Web Sites 29 Center for Media Education. (2001). Teensites.com: A field guide to the new digital landscape. Retrieved June3, 2002, from http://www.cme.org Center for Media Education. (April, 2001). COPPA: The first year. A survey of sites. Retrieved March 15, 2002, from http://www.cme.org/children/privacy/coppa_rept.pdf Children’s Advertising Review Unit (2001). Self-Regulatory Guidelines for Children’s Advertising. Retrieved September 17, 2002 from http://www.caru.org/carusubpgs/guidepg.asp Children’s Advertising Review Unit. (2001). CARU’s self-regulatory guidelines for children’s advertising. Retrieved September 21, 2002, from http://www.bbb.org/advertising/caruguid.html Direct Marketing Association. (2002). Guidelines for ethical business practice. Retrieved October 20, 2002, from http://www.the-dma.org eMarketer (2001). Parents face Internet-fuelled pester power. Retrieved May 30, 2002, from http://www.nua.ie eMarketer (2002). More pixels in online advertisements. Retrieved July 9, 2002, from http://www.nua.com Federal Communications Commission. (1974). Children’s television programs: Report and policy statement. Federal Register, 39, 39396-39409. Federal Trade Commission. (1999). How to comply with the children’s Online Privacy Protection Rule. Retrieved October 20, 2002, from http://www.ftc.gov/bcp/conline/pubs/buspubs/coppa.htm

Authors: Cai, Xiaomei. and Markiewicz, Kristin.
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Advertising on Children’s Web Sites 29
Center for Media Education. (2001). Teensites.com: A field guide to the new digital
landscape. Retrieved June3, 2002, from http://www.cme.org
Center for Media Education. (April, 2001). COPPA: The first year. A survey of sites.
Retrieved March 15, 2002, from
http://www.cme.org/children/privacy/coppa_rept.pdf
Children’s Advertising Review Unit (2001). Self-Regulatory Guidelines for Children’s
Advertising. Retrieved September 17, 2002 from
http://www.caru.org/carusubpgs/guidepg.asp
Children’s Advertising Review Unit. (2001). CARU’s self-regulatory guidelines for
children’s advertising. Retrieved September 21, 2002, from
http://www.bbb.org/advertising/caruguid.html
Direct Marketing Association. (2002). Guidelines for ethical business practice. Retrieved
October 20, 2002, from
http://www.the-dma.org
eMarketer (2001). Parents face Internet-fuelled pester power. Retrieved May 30, 2002,
from http://www.nua.ie
eMarketer (2002). More pixels in online advertisements. Retrieved July 9, 2002, from
http://www.nua.com
Federal Communications Commission. (1974). Children’s television programs: Report
and policy statement. Federal Register, 39, 39396-39409.
Federal Trade Commission. (1999). How to comply with the children’s Online Privacy
Protection Rule. Retrieved October 20, 2002, from
http://www.ftc.gov/bcp/conline/pubs/buspubs/coppa.htm


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