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Click here, kids! Advertising practices on popular children's Web sites
Unformatted Document Text:  Advertising on Children’s Web Sites 34 Ward, S., & Wackman, D. (1973). Children’s information processing of television and advertising. In P. Clarke (Ed.), New models for mass communication research. Beverly Hills, CA: SAGE Publication, Inc. Ward, S., Reale, G., & Levinson, D. (1972). Children’s perceptions, explanations, and judgments of television advertising: A further explanation. In E. Rubinstein, G. Comstock, & J. Murray (Eds.), Television and social behavior (Vol. 4, pp 468- 490). Washington, DC: U.S. Government Printing Office. Wartella, E. A., & Jennings, N. (2000). Children and computers: New technology-old concerns. Children and Computer Technology, 10(2). Retrieved January 15, 2002, from http://www.futureofchildren.org Woodard, IV., E., & Gridina, N. (2000). Media in the home 2000: The fifth annual survey of parents and children. Retrieved May31, 2002, from http://www.appcpenn.org/mediainhome/survey/survey7.pdf

Authors: Cai, Xiaomei. and Markiewicz, Kristin.
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Advertising on Children’s Web Sites 34
Ward, S., & Wackman, D. (1973). Children’s information processing of television and
advertising. In P. Clarke (Ed.), New models for mass communication research.
Beverly Hills, CA: SAGE Publication, Inc.
Ward, S., Reale, G., & Levinson, D. (1972). Children’s perceptions, explanations, and
judgments of television advertising: A further explanation. In E. Rubinstein, G.
Comstock, & J. Murray (Eds.), Television and social behavior (Vol. 4, pp 468-
490). Washington, DC: U.S. Government Printing Office.
Wartella, E. A., & Jennings, N. (2000). Children and computers: New technology-old
concerns. Children and Computer Technology, 10(2). Retrieved January 15, 2002,
from http://www.futureofchildren.org
Woodard, IV., E., & Gridina, N. (2000). Media in the home 2000: The fifth annual survey
of parents and children. Retrieved May31, 2002, from
http://www.appcpenn.org/mediainhome/survey/survey7.pdf


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