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Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets
Unformatted Document Text:  Black and White 10 Race/ Ethnicity Respondents were asked to circle one of the following categories in response to the question: “The race that best represents you is?” “White,” “African-American,” “Hispanic,” “Asian,” or “Other (write in).” If left blank, school recruitment information was used. Due to the relatively small number of Hispanic, Asian or “other” respondents (about 7% of the sample), these analyses focused on only those respondents designating themselves as “White” or “African-American.” Time spent watching TV Respondents were asked: “How often do you watch TV Mondays through Fridays during the school year?” and circled one of the following categories: “never,” “once a week or less,” “two or three times a week,” “almost every day,” “at least once every day,” or “almost all the time I’m not in school.” TV shows watched regularly A list of 140 currently running television programs was included in alphabetical order with the instructions to “Circle all the TV shows that you watch regularly.” The list of shows was derived from extensive pilot work conducted with 7 th graders in each of the three participating school districts during the spring and summer previous to administration of the survey. In classrooms and focus groups students were asked to write down and call out the television shows they watched most frequently. The most frequently mentioned shows were included. These lists were supplemented with highly rated shows according to Nielsen data and new shows in the Fall 2001 season that had been designed to appeal to teens. The first step in analyzing which television shows our audience watched most frequently was to decide how many shows from the list should be considered. The current top-ranked television show in the country that survived our sample’s selection is Friends, (currently ranked #3) which had a rating of 16.1 during the week of October 14, 2002 (“Network prime-time averages,”

Authors: Brown, Jane. and Pardun, Carol J.
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Black and White
10
Race/ Ethnicity
Respondents were asked to circle one of the following categories in response to the
question: “The race that best represents you is?” “White,” “African-American,” “Hispanic,” “Asian,”
or “Other (write in).” If left blank, school recruitment information was used. Due to the relatively
small number of Hispanic, Asian or “other” respondents (about 7% of the sample), these analyses
focused on only those respondents designating themselves as “White” or “African-American.”
Time spent watching TV
Respondents were asked: “How often do you watch TV Mondays through Fridays during
the school year?” and circled one of the following categories: “never,” “once a week or less,” “two
or three times a week,” “almost every day,” “at least once every day,” or “almost all the time I’m not
in school.”
TV shows watched regularly
A list of 140 currently running television programs was included in alphabetical order with
the instructions to “Circle all the TV shows that you watch regularly.” The list of shows was derived
from extensive pilot work conducted with 7
th
graders in each of the three participating school
districts during the spring and summer previous to administration of the survey. In classrooms and
focus groups students were asked to write down and call out the television shows they watched
most frequently. The most frequently mentioned shows were included. These lists were
supplemented with highly rated shows according to Nielsen data and new shows in the Fall 2001
season that had been designed to appeal to teens.
The first step in analyzing which television shows our audience watched most frequently
was to decide how many shows from the list should be considered. The current top-ranked
television show in the country that survived our sample’s selection is Friends, (currently ranked #3)
which had a rating of 16.1 during the week of October 14, 2002 (“Network prime-time averages,”


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