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Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets
Unformatted Document Text:  Black and White 2 Black and White, Male and Female: Racial and Gender Differences in Adolescents’ TV Diets Abstract The extent to which gender and race affect the television viewing preferences of adolescents was investigated with a sample of 2,942 seventh and eighth grade public middle school students who completed a mailed media use survey. Of the 140 television shows listed on the questionnaire, only 4 were watched regularly by at least 30% of all four demographically different adolescent audience segments (Black females, Black males, White females, White males). Black males and females had more shows in common with each other than Whites, with Black males and females sharing more than half (55%) of their regularly watched shows, while White males and females watched only about one fourth (27%) of the same shows. As expected, females watched shows with girls as stars, while males focused on sports and adult animated shows (such as King of the Hill). Implications of these results in terms of a segregated or common teen media culture are discussed.

Authors: Brown, Jane. and Pardun, Carol J.
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Black and White
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Black and White, Male and Female: Racial and Gender Differences in Adolescents’ TV Diets
Abstract
The extent to which gender and race affect the television viewing preferences of
adolescents was investigated with a sample of 2,942 seventh and eighth grade public middle
school students who completed a mailed media use survey. Of the 140 television shows listed on
the questionnaire, only 4 were watched regularly by at least 30% of all four demographically
different adolescent audience segments (Black females, Black males, White females, White
males). Black males and females had more shows in common with each other than Whites, with
Black males and females sharing more than half (55%) of their regularly watched shows, while
White males and females watched only about one fourth (27%) of the same shows. As expected,
females watched shows with girls as stars, while males focused on sports and adult animated
shows (such as King of the Hill). Implications of these results in terms of a segregated or common
teen media culture are discussed.


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