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Black and white, male and female: Racial and Gender Differences in Adolescents' TV Diets
Unformatted Document Text:  Black and White 23 Table 5. Common Culture Shows: TV Shows Watched by More Than 30% of Each Audience Segment. TV Shows % Black Females N = 761 % Black Males N = 577 % White Females N = 843 % White Males N = 761 Who Wants to Be a Millionaire? 59.9 52.3 45.9 40.9 Boy Meets World 51.1 41.1 63.8 36.1 Simpsons 40.1 61.9 40.3 65.0 Malcolm in the Middle 33.9 44.9 35.8 40.7 Note: All row entries are significantly different, X 2, p. < .0001. Table 6. Unique Shows: TV Shows That More Than 30% of Only One Audience Segment Watches. Black Female Shows N = 761 Black Male Shows N = 577 White Female Shows N = 843 White Male Shows N = 761 For Your Love 54% Dragon Ballz 56% Gilmore Girls 40% Saturday Night Live 39% Ricki Lake 50% Dexter 45% Total Request Live 35% Junkyard Wars 33% Power Puff Girls 41% Charmed 34% Table 7. TV Audience Overlap: Percentage of Shows that Audience Segments Have in Common Audience Segment # shows watched by combined audience segment % shows each demographic group has in common Race Black Females and Black Males 51 55 White Females and White Males 26 27 Gender Black Females and White Females 48 25 Black Males and White Males 44 23 Across Race/Gender Black Females and White Males 50 14 Black Males and White Females 57 11

Authors: Brown, Jane. and Pardun, Carol J.
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background image
Black and White
23
Table 5. Common Culture Shows: TV Shows Watched by More Than 30% of Each Audience
Segment.

TV Shows
% Black
Females
N = 761
% Black
Males
N = 577
% White
Females
N = 843
% White
Males
N = 761
Who Wants to Be a Millionaire?
59.9
52.3
45.9
40.9
Boy Meets World
51.1
41.1
63.8
36.1
Simpsons
40.1 61.9 40.3 65.0
Malcolm in the Middle
33.9
44.9
35.8
40.7
Note: All row entries are significantly different, X
2,
p. < .0001.
Table 6. Unique Shows: TV Shows That More Than 30% of Only One Audience Segment
Watches.

Black Female
Shows
N = 761
Black Male
Shows
N = 577
White Female
Shows
N = 843
White Male
Shows
N = 761
For Your Love
54%
Dragon Ballz
56%
Gilmore Girls
40%
Saturday Night
Live 39%
Ricki Lake
50%
Dexter
45%
Total Request Live
35%
Junkyard Wars
33%
Power Puff Girls
41%
Charmed
34%
Table 7. TV Audience Overlap: Percentage of Shows that Audience Segments Have in Common
Audience Segment
# shows
watched by
combined
audience
segment
% shows each
demographic group
has in common
Race
Black Females and Black Males
51
55
White Females and White Males
26
27
Gender
Black Females and White Females
48
25
Black Males and White Males
44
23
Across Race/Gender
Black Females and White Males
50
14
Black Males and White Females
57
11


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