All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Social Cognitive Explanation of Internet Uses and Gratifications: Toward a New Theory of Media Attendance
Unformatted Document Text:  Internet Self Efficacy Scale (Eastin & LaRose, 2000) was replicated, but two items were deleted because of potential ceiling effects. The resulting 5-item additive scale 9 had a Cronbach alpha of .91. Gender (1 if male, 0 if female), age (in years), race (1 if white, 0 if minority) were all assessed through single questionnaire items. The dependent Internet usage variable was the sum of the total number of minutes spent on the Internet in the typical weekday, the typical weekend day, and the day prior to the survey. An inspection of the distributions of responses to these items revealed that outliers were present and so a log10(1+value) transform was applied to each one before summing the three items. The resulting composite index had a Cronbach alpha of .66. Data Analysis Pearson product-moment correlation coefficients, exploratory factor analysis, and multiple regression analyses were performed using SPSS version 10.1(SPSS, Inc., 2000). Hypothesis 6 was tested through a hierarchical stepwise regression. Following the Uses and gratifications tradition, demographic variables were entered first, followed by gratification dimensions, recast here as expectations of novel sensory, activity, self- evaluative and social outcomes. Next, monetary and status outcome expectations were entered, reflecting the two types on incentives underrepresented in conventional Uses and gratifications research. The SCT-derived variables Internet Self-Efficacy, habit strength, deficient self-regulation were added in the final step. An inspection of the zero-order relationships (Table 1) revealed several correlations between independent variables over .6, a common rule of thumb for detecting possible multicollinearity problems, and so the SPSS multicollinearity

Authors: Eastin, Matthew. and Larose, Robert.
first   previous   Page 18 of 36   next   last



background image
Internet Self Efficacy Scale (Eastin & LaRose, 2000) was replicated, but two
items were deleted because of potential ceiling effects. The resulting 5-item additive
scale
9
had a Cronbach alpha of .91. Gender (1 if male, 0 if female), age (in years), race
(1 if white, 0 if minority) were all assessed through single questionnaire items.
The dependent Internet usage variable was the sum of the total number of minutes
spent on the Internet in the typical weekday, the typical weekend day, and the day prior to
the survey. An inspection of the distributions of responses to these items revealed that
outliers were present and so a log10(1+value) transform was applied to each one before
summing the three items. The resulting composite index had a Cronbach alpha of .66.
Data Analysis
Pearson product-moment correlation coefficients, exploratory factor analysis, and
multiple regression analyses were performed using SPSS version 10.1(SPSS, Inc., 2000).
Hypothesis 6 was tested through a hierarchical stepwise regression. Following the
Uses and gratifications tradition, demographic variables were entered first, followed by
gratification dimensions, recast here as expectations of novel sensory, activity, self-
evaluative and social outcomes. Next, monetary and status outcome expectations were
entered, reflecting the two types on incentives underrepresented in conventional Uses and
gratifications research. The SCT-derived variables Internet Self-Efficacy, habit strength,
deficient self-regulation were added in the final step.
An inspection of the zero-order relationships (Table 1) revealed several
correlations between independent variables over .6, a common rule of thumb for
detecting possible multicollinearity problems, and so the SPSS multicollinearity


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 18 of 36   next   last

©2012 All Academic, Inc.