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A Social Cognitive Explanation of Internet Uses and Gratifications: Toward a New Theory of Media Attendance
Unformatted Document Text:  Table 2 Stepwise Multiple Regression of Uses and Gratifications and Social Cognitive Variables on Internet Usage Model Variable Uses and gratificatio ns Uses and gratificatio ns+ SCT Social Outcomes .290** .126 .012 Activity Outcomes .282** .134 .089 Status Outcomes .350** .180 Habit Strength .239** Deficient Self Regulation .218* Internet Self Efficacy .152* Multiple R .491 .540 .649 Adjusted R 2 .232 .278 .399 F 26.023** 22.355** 19.386** Note: Table entries are standardized beta weights. * Significant at the .05 level ** Significant at the .001 level 1 The items were: Obtain information that I can’t find elsewhere, get immediate knowledge of big news events, find a wealth of information, solve a problem. 2 Hear music I like, feel entertained, have fun, play a game I like. 3 Feel like I belong to a group, find something to talk about, get support from others, maintain a relationship I value. 4 Forget my problems, find a way to pass the time, relieve boredom 5 Improve my future prospects in life, find people like me, find others who respect my views, get up to date with new technology 6 Save time shopping, find bargains on products and services, get free information that would otherwise cost me money, get products for free 7 The Internet is part of my usual routine, I find myself going online about the same time each day, I would miss the Internet if I could no longer go online 8 I have a hard time keeping my Internet use under control, I sometimes have to struggle with myself to limit my time online, I have to keep using the Internet more and more to get my thrill, I have tried unsuccessfully to cut down on the amount of time I spend online, I feel my Internet use is out of control, I get tense, moody, or irritable if I can’t get on the Web when I want, I often think about the Internet even when I am not online, I sometimes try to conceal how much time I spend online from my family or friends, I would go out of my way to satisfy my Internet urges. 9

Authors: Eastin, Matthew. and Larose, Robert.
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Table 2 Stepwise Multiple Regression of Uses and Gratifications and Social Cognitive Variables on
Internet Usage
Model
Variable Uses
and
gratificatio
ns
Uses and
gratificatio
ns+
SCT
Social Outcomes
.290**
.126
.012
Activity Outcomes
.282**
.134
.089
Status Outcomes
.350**
.180
Habit Strength
.239**
Deficient Self Regulation
.218*
Internet Self Efficacy
.152*
Multiple R
.491 .540 .649
Adjusted R
2
.232 .278 .399
F
26.023** 22.355** 19.386**
Note: Table entries are standardized beta weights.
* Significant at the .05 level
** Significant at the .001 level
1
The items were: Obtain information that I can’t find elsewhere, get immediate knowledge of big news
events, find a wealth of information, solve a problem.
2
Hear music I like, feel entertained, have fun, play a game I like.
3
Feel like I belong to a group, find something to talk about, get support from others, maintain a
relationship I value.
4
Forget my problems, find a way to pass the time, relieve boredom
5
Improve my future prospects in life, find people like me, find others who respect my views, get up to date
with new technology
6
Save time shopping, find bargains on products and services, get free information that would otherwise
cost me money, get products for free
7
The Internet is part of my usual routine, I find myself going online about the same time each day, I would
miss the Internet if I could no longer go online
8
I have a hard time keeping my Internet use under control, I sometimes have to struggle with myself to
limit my time online, I have to keep using the Internet more and more to get my thrill, I have tried
unsuccessfully to cut down on the amount of time I spend online, I feel my Internet use is out of control, I
get tense, moody, or irritable if I can’t get on the Web when I want, I often think about the Internet even
when I am not online, I sometimes try to conceal how much time I spend online from my family or friends,
I would go out of my way to satisfy my Internet urges.
9


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