All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 19 Notes 1 The placement of this measure was counterbalanced, with half of the participants rating most smokers before they viewed the cigarette ads and half rating most smokers after they had viewed the ads. There were no significant differences in the smoker image between the two groups, so this variable was not included in the analyses. It should be noted, however, that all nine mean differences were in the same direction, with ratings becoming more positive after viewing the ads. 2 In cases where data for one of the magazines was missing (N = 12), zero exposure was assumed for that magazine. In addition, in instances where there were conflicting responses (N = 3; e.g., indicating that one had read half of the issues, but also indicating that one had not read the magazine during the previous year), the response which indicated a lower level of exposure was used.

Authors: Aloise-Young, Patricia. and Slater, Michael.
first   previous   Page 19 of 26   next   last



background image
Exposure and Attention
19
Notes
1
The placement of this measure was counterbalanced, with half of the participants rating
most smokers before they viewed the cigarette ads and half rating most smokers after they had
viewed the ads. There were no significant differences in the smoker image between the two
groups, so this variable was not included in the analyses. It should be noted, however, that all
nine mean differences were in the same direction, with ratings becoming more positive after
viewing the ads.
2
In cases where data for one of the magazines was missing (N = 12), zero exposure was
assumed for that magazine. In addition, in instances where there were conflicting responses (N =
3; e.g., indicating that one had read half of the issues, but also indicating that one had not read
the magazine during the previous year), the response which indicated a lower level of exposure
was used.


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 19 of 26   next   last

©2012 All Academic, Inc.