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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 20 Table 1 Magazines included in survey Name % read amount of cigarette advertising _________________________________________________________________________ Better Homes & Gardens 17.7 62 b Bop 9.1 0 d Car & Driver 22.0 40 b Cosmopolitan 25.3 115 b Cosmopolitan Girl 14.1 0 d Entertainment Weekly 32.1 220 b Field & Stream 21.0 76 b Game Pro 18.3 0 d Glamour 24.7 91 b Health 10.2 0 c Hot Rod 21.1 80 b Inside Sports 20.4 – a Ladies' Home Journal 5.9 47 b Latina 4.3 43 b Life 31.0 56 b Low Rider 20.0 0 c Mademoiselle 15.1 82 b Maxim 9.1 102 b Men's Health 9.1 0 c Motor Trend 21.5 51 b Muscle & Fitness 22.0 0 c National Geographic 59.7 0 c National Enquirer 27.4 38 b Newsweek 28.1 33 b People en Espanol 6.0 21 b People 57.0 219 b

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
20

Table 1 Magazines included in survey
Name
%
read
amount
of
cigarette
advertising
_________________________________________________________________________
Better
Homes
&
Gardens
17.7
62
b
Bop
9.1
0
d
Car
&
Driver
22.0
40
b
Cosmopolitan
25.3
115
b
Cosmopolitan
Girl
14.1
0
d
Entertainment
Weekly
32.1
220
b
Field
&
Stream 21.0
76
b
Game
Pro
18.3
0
d
Glamour
24.7
91
b
Health
10.2
0
c
Hot
Rod
21.1
80
b
Inside
Sports
20.4
a
Ladies'
Home
Journal
5.9
47
b
Latina
4.3
43
b
Life
31.0
56
b
Low
Rider
20.0
0
c
Mademoiselle
15.1
82
b
Maxim
9.1
102
b
Men's
Health
9.1
0
c
Motor
Trend
21.5
51
b
Muscle
&
Fitness
22.0
0
c
National
Geographic
59.7
0
c
National
Enquirer
27.4
38
b
Newsweek
28.1
33
b
People
en
Espanol
6.0
21
b
People
57.0
219
b


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