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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 21 Reader’s Digest 28.0 0 c Table 1 Magazines included in survey (continued) Name % read amount of cigarette advertising ____________________________________________________________________________ Redbook 9.1 48 b Rolling Stone 40.3 234 b Seventeen 54.3 0 c Shape 9.7 0 c Soap Opera Digest 8.6 131 b Spin 15.1 134 b Sport 17.3 66 b Sports Illustrated 59.1 234 b Teen Beat 15.1 0 d Teen People 40.3 0 c Teen 45.7 0 c The Source 11.8 0 d Time 40.3 61 b TV Guide 36.4 152 b US 9.1 99 b Vibe 9.8 77 b Vogue 21.0 80 b World Wrestling Federation 9.7 0 d YM 42.5 0 c ____________________________________________________________________ a Data on cigarette advertising could not be obtained for this publication. b Data obtained from Competitive Media Reporting for January-December, 1999. c Data obtained from a visual examination of 2 issues between January, 1999 and March, 2000. d Data obtained from a visual examination of 1 issue available on newsstands October, 2001.

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
21

Reader’s
Digest
28.0
0
c
Table 1 Magazines included in survey (continued)
Name
%
read
amount
of
cigarette
advertising
____________________________________________________________________________
Redbook
9.1
48
b
Rolling
Stone
40.3
234
b
Seventeen
54.3
0
c
Shape
9.7
0
c
Soap
Opera
Digest
8.6
131
b
Spin
15.1
134
b
Sport
17.3
66
b
Sports
Illustrated
59.1
234
b
Teen
Beat
15.1
0
d
Teen
People
40.3
0
c
Teen
45.7
0
c
The
Source
11.8
0
d
Time
40.3
61
b
TV
Guide
36.4
152
b
US
9.1
99
b
Vibe
9.8
77
b
Vogue
21.0
80
b
World Wrestling Federation
9.7
0
d
YM
42.5
0
c
____________________________________________________________________
a Data on cigarette advertising could not be obtained for this publication.
b Data obtained from Competitive Media Reporting for January-December, 1999.
c Data obtained from a visual examination of 2 issues between January, 1999 and March, 2000.
d Data obtained from a visual examination of 1 issue available on newsstands October, 2001.


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