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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 22 Table 2 Correlations among exposure measures ____________________________________________________________________________ 1 2 3 4 5 a 1. Exposure -- .24** .21** .17* .20* (240) (240) (234) (221) 2. Exposure multiplied .89** – .05 .03 .03 by attention (240) (240) (232) (221) 3. Ad attention .21** .54** – .22** .26** (240) (240) (232) (221) 4. Ad recall .17* .21* .22** -- .57** (234) (232) (232) (223) 5. Ad recognition a .20* .25* .25** .57** – (221) (221) (221) (223) ____________________________________________________________________________ Note. Correlations above the diagonal are for mean-centered variables, correlations below the diagonal are uncentered. a Partial correlations controlling for false recognition of the foils ** p < .001 * p < .01

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
22

Table 2 Correlations among exposure measures
____________________________________________________________________________
1
2
3
4
5
a
1.
Exposure
--
.24**
.21**
.17*
.20*
(240)
(240)
(234)
(221)

2. Exposure multiplied
.89**
.05
.03
.03
by
attention
(240)
(240)
(232)
(221)

3.
Ad
attention .21**
.54**
.22**
.26**
(240)
(240)
(232)
(221)

4.
Ad
recall
.17*
.21*
.22**
--
.57**
(234)
(232)
(232)
(223)

5. Ad recognition
a
.20*
.25*
.25**
.57**
(221)
(221)
(221)
(223)
____________________________________________________________________________
Note. Correlations above the diagonal are for mean-centered variables, correlations below the
diagonal are uncentered.
a
Partial correlations controlling for false recognition of the foils
** p < .001
* p < .01


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