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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 24 References Anderson, N. H. & Hubert, S. (1963). Effects of concomitant verbal recall on order effects in personality impression formation. Journal of Verbal Learning and Verbal Behavior, 2, 379-391. Botvin, G.J., Goldberg, C.J., Botvin, E.M., & Dusenbury, L. (1993). Smoking behavior of adolescents exposed to cigarette advertising. Public Health Reports, 108, 217-224. Chaffee, S.H., Saphir, M.N., Graf, J., Sandvig, C., & Hahn, K.S. (2001). Attention to counter-attitudinal messages in a state election campaign. Political Communication, 18, 247- 272. Chaffee, S. H., & Schleuder, J. (1986). Measurement and effects of attention to media news. Human Communication Research, 13(1), 76-107. Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39, 742-766. Drew, D., & Weaver, D. (1990). Media attention, media exposure, and media effects. Journalism Quarterly, 67(4), 740-748. Eagly, A., & Chaiken, S. (1993). The psychology of attitudes. NY: Harcourt, Brace & Co. Evans, M.G. (1991). The problem of analyzing multiplicative composites: Interactions revisited. American Psychologist, 46, 6-15. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior. Menlo Park, CA: Addison-Wesley. Hornik, R. C. (2000). Evaluation of the National Youth Anti-drug Media Campaign.

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
24
References
Anderson, N. H. & Hubert, S. (1963). Effects of concomitant verbal recall on order
effects in personality impression formation. Journal of Verbal Learning and Verbal Behavior, 2,
379-391.
Botvin, G.J., Goldberg, C.J., Botvin, E.M., & Dusenbury, L. (1993). Smoking behavior
of adolescents exposed to cigarette advertising. Public Health Reports, 108, 217-224.
Chaffee, S.H., Saphir, M.N., Graf, J., Sandvig, C., & Hahn, K.S. (2001). Attention to
counter-attitudinal messages in a state election campaign. Political Communication, 18, 247-
272.
Chaffee, S. H., & Schleuder, J. (1986). Measurement and effects of attention to media
news. Human Communication Research, 13(1), 76-107.
Chaiken, S. (1980). Heuristic versus systematic information processing and the use of
source versus message cues in persuasion. Journal of Personality and Social Psychology, 39,
742-766.
Drew, D., & Weaver, D. (1990). Media attention, media exposure, and media effects.
Journalism Quarterly, 67(4), 740-748.
Eagly, A., & Chaiken, S. (1993). The psychology of attitudes. NY: Harcourt, Brace & Co.
Evans, M.G. (1991). The problem of analyzing multiplicative composites: Interactions
revisited. American Psychologist, 46, 6-15.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior. Menlo Park,
CA: Addison-Wesley.
Hornik, R. C. (2000). Evaluation of the National Youth Anti-drug Media Campaign.


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