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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 25 Washington, DC: Office of National Drug Control Policy. McGuire, W.J. (1985). Attitudes and attitude change. In G. Lindzey & E. Anderson (Eds.), The Handbook of Social Psychology, II 3 rd Edition (pp. 233-346). New York: Random House. McLeod, J. M., & McDonald, D., G. (1985, January). Beyond simple exposure: Media orientations and their impact on political processes. Communication Research, 12(1), 3-33. Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag. Petty, R. E., & Wegener, D. T. (1999). The ELM: Current status and controversies. In S. Chaiken & Y. Trope (Eds.), Dual process theories in social psychology (pp. 41-72). NY: Guilford. Pucci, L.G., & Siegel, M. (1999). Exposure to brand-specific cigarette advertising in magazines and its impact on youth smoking. Preventive Medicine, 29, 313-320. Shapiro, M. A. (1994). Signal detection measures of recognition memory. In A. Lang (Ed.), Measuring psychological responses to the media (pp. 133-148). Mahwah, NJ: Erlbaum. Simmons (1994). Simmons Teen Ages Research Study. Simmons Market Research Bureau. Slater, M.D., & Kelly, K. (2002). Testing alternative explanations for exposure effects in media campaigns. Communication Research, 29, 367-389. Southwell, B., Hornik, R. C., & Barmada, C. H. (2001, May 27). Estimating and accounting for exposure to anti-drug advertising. International Communication Association, Health Communication Division. Washington, D.C.

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
25

Washington, DC: Office of National Drug Control Policy.
McGuire, W.J. (1985). Attitudes and attitude change. In G. Lindzey & E. Anderson
(Eds.), The Handbook of Social Psychology, II 3
rd
Edition (pp. 233-346). New York: Random
House.
McLeod, J. M., & McDonald, D., G. (1985, January). Beyond simple exposure: Media
orientations and their impact on political processes. Communication Research, 12(1), 3-33.
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and
peripheral routes to attitude change. New York: Springer-Verlag.
Petty, R. E., & Wegener, D. T. (1999). The ELM: Current status and controversies. In S.
Chaiken & Y. Trope (Eds.), Dual process theories in social psychology (pp. 41-72). NY:
Guilford.
Pucci, L.G., & Siegel, M. (1999). Exposure to brand-specific cigarette advertising in
magazines and its impact on youth smoking. Preventive Medicine, 29, 313-320.
Shapiro, M. A. (1994). Signal detection measures of recognition memory. In A. Lang
(Ed.), Measuring psychological responses to the media (pp. 133-148). Mahwah, NJ: Erlbaum.
Simmons (1994). Simmons Teen Ages Research Study. Simmons Market Research
Bureau.
Slater, M.D., & Kelly, K. (2002). Testing alternative explanations for exposure effects in
media campaigns. Communication Research, 29, 367-389.
Southwell, B., Hornik, R. C., & Barmada, C. H. (2001, May 27). Estimating and
accounting for exposure to anti-drug advertising. International Communication Association,
Health Communication Division. Washington, D.C.


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