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Analyzing Exposure and Attention Variables in Media Effects Research
Unformatted Document Text:  Exposure and Attention 26 Zhao, X. & Bleske, G.L. (1995). Measurement effects in comparing voter learning from television news and campaign advertisements. Journalism and Mass Communication Quarterly, 72, 72-83.

Authors: Aloise-Young, Patricia. and Slater, Michael.
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Exposure and Attention
26
Zhao, X. & Bleske, G.L. (1995). Measurement effects in comparing voter learning from
television news and campaign advertisements. Journalism and Mass Communication Quarterly,
72, 72-83.


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