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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 10 newspapers were randomly selected. Six newspapers with national coverage scope were selected separately. (Christian Science Monitor, Los Angeles Times, New York Times, USA Today, Washington Post, and Washington Times). A total of 106 U.S. online newspapers were included for the study. Key Variables Newspaper size. This variable was measured by weekday circulation of the corresponding print newspapers according to Editor and Publisher International Yearbook 2001. The raw data were also coded into circulation categories using Schultz’s (1999) categorization: less than 25,000, 25001 to 50,000, 50001 to 100,000 and more than 100,000. Length of Web presence. Using information from “about us” at a newspaper's Web site, how long since the newspaper has established its Web existence was identified. If the information is not available at the Web site, the email inquiry was sent to the newspaper to collect the data. Strength of technical staff. This variable was measured by the number of online technical staff in a newspaper organization. The data were collected through an email inquiry sent to the newspapers. Newspaper Region of Coverage: National vs. Local. Seymour-Ure (1991) listed three general criteria: national reputation, geographical scope, and content breadth. According to American Journalism Review ( http://newslink.org/daynews.html , 2002), Christian Science Monitor, Los Angeles Times, New York Times, USA Today, Washington Post, and Washington Times were categorized as national newspapers. The rest of newspapers were listed as local newspapers.

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
10
newspapers were randomly selected. Six newspapers with national coverage scope were
selected separately. (Christian Science Monitor, Los Angeles Times, New York Times,
USA Today, Washington Post, and Washington Times). A total of 106 U.S. online
newspapers were included for the study.
Key Variables
Newspaper size. This variable was measured by weekday circulation of the
corresponding print newspapers according to Editor and Publisher International
Yearbook 2001. The raw data were also coded into circulation categories using Schultz’s
(1999) categorization: less than 25,000, 25001 to 50,000, 50001 to 100,000 and more
than 100,000.
Length of Web presence. Using information from “about us” at a newspaper's
Web site, how long since the newspaper has established its Web existence was identified.
If the information is not available at the Web site, the email inquiry was sent to the
newspaper to collect the data.
Strength of technical staff. This variable was measured by the number of online
technical staff in a newspaper organization. The data were collected through an email
inquiry sent to the newspapers.
Newspaper Region of Coverage: National vs. Local. Seymour-Ure (1991) listed
three general criteria: national reputation, geographical scope, and content breadth.
According to American Journalism Review (
http://newslink.org/daynews.html
, 2002),
Christian Science Monitor, Los Angeles Times, New York Times, USA Today,
Washington Post, and Washington Times were categorized as national newspapers. The
rest of newspapers were listed as local newspapers.


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