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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 12 engines, number of section links, newspapers’ responsiveness to the email inquiry, number of online discussion forums, and topic diversity. Two coders participated in the coding. Scott's Pi was used to test the intercoder reliability for nominal variables; Pearson's correlation coefficient was selected for ratio variables. The result of the test showed that intercoder reliability ranged from .81 to 1.00 for nominal variables, and .91 to 1.00 for ratio variables. FINDINGS The index of interactivity has a total of 18 points with a few components contributing more than others. The mean score of interactivity was 8.3. The highest score was 17 points, which was achieved by Los Angeles Times and the lowest score was 1 point, which was assigned to Miles City Star. About half of the sampled newspapers scored above the average of the Interactivity Index. H1 that the larger the newspaper size, the higher interactivity of Internet newspapers was supported. Large newspapers scored higher in mean of Interactivity. Analysis of variance and comparison of means were employed using categorical data of circulation. ANOVA revealed newspaper size has an effect on interactivity (f = 7.70. df = 3, 102, p < .01). Mean comparison using Tukey’s test offers more insight about the difference in mean scores of interactivity among newspapers of different circulation categories. There is no difference in mean scores of Interactivity between the newspapers with circulation over 100,000 (10.58) and newspapers with circulation from 50,001 to 100,000 (10.50), p > .05. But there is significant difference in mean scores of Interactivity between the newspapers with circulation below 25,000 (7.43) and those with

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
12
engines, number of section links, newspapers’ responsiveness to the email inquiry,
number of online discussion forums, and topic diversity. Two coders participated in the
coding. Scott's Pi was used to test the intercoder reliability for nominal variables;
Pearson's correlation coefficient was selected for ratio variables. The result of the test
showed that intercoder reliability ranged from .81 to 1.00 for nominal variables, and .91
to 1.00 for ratio variables.
FINDINGS
The index of interactivity has a total of 18 points with a few components
contributing more than others. The mean score of interactivity was 8.3. The highest score
was 17 points, which was achieved by Los Angeles Times and the lowest score was 1
point, which was assigned to Miles City Star. About half of the sampled newspapers
scored above the average of the Interactivity Index.
H1 that the larger the newspaper size, the higher interactivity of Internet
newspapers was supported. Large newspapers scored higher in mean of Interactivity.
Analysis of variance and comparison of means were employed using categorical data of
circulation. ANOVA revealed newspaper size has an effect on interactivity (f = 7.70. df =
3, 102, p < .01). Mean comparison using Tukey’s test offers more insight about the
difference in mean scores of interactivity among newspapers of different circulation
categories. There is no difference in mean scores of Interactivity between the newspapers
with circulation over 100,000 (10.58) and newspapers with circulation from 50,001 to
100,000 (10.50), p > .05. But there is significant difference in mean scores of
Interactivity between the newspapers with circulation below 25,000 (7.43) and those with


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